Manager - Video Production (Marketing)

About Emeritus :

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Role and Responsibilities :

• Craft and implement a comprehensive video content strategy that supports brand awareness, lead generation, and conversion objectives.
• Defining visual storytelling approaches, and ensuring brand consistency across all video formats and platforms.
• Write engaging, brand-aligned video scripts and develop detailed storyboards for a variety of video types, including promotional content, testimonials, and thought leadership.
• Manage the entire video production lifecycle, from pre-production planning and remote shoot management to post-production and final delivery, ensuring quality and adherence to deadlines.
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  Collaborate with external production partners, agencies, and freelancers, overseeing project execution and ensuring alignment with creative vision and brand standards.
• Work closely with marketing and performance teams to adapt and optimize video content for various channels (website, social media, paid ads) to maximize impact and reach.
• Monitor and analyze video performance metrics to extract insights, inform content strategy, and enhance future video initiatives.
• Define and streamline video production processes, ensuring scalability, efficiency, and consistency in project execution.
• Utilize AI-powered tools to streamline video editing, automate captioning, and enhance post-production efficiency.

Skills and Qualifications :

• Bachelors degree in marketing, communications, film production, or a related field.
• 6+ years of experience in video production, content marketing, or a similar role, with 3+ years of managing video workflows.
• Proven expertise in developing high-impact video content for diverse marketing goals, including product marketing, and customer education.
• Strong scriptwriting and storytelling abilities, with a deep understanding of narrative structures and brand voice.
• Hands-on experience managing end-to-end video production, including pre-production planning, shoot coordination, and post-production processes.
• Excellent project management skills with the ability to manage multiple video projects simultaneously while maintaining attention to detail.

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  Strong collaboration skills with the ability to influence and align cross-functional teams, including creative, performance, and product marketing teams.
• Familiarity with video performance analytics and optimization strategies for different digital platforms (YouTube, LinkedIn, Facebook, Instagram, etc.).
• Experience with AI-powered video tools (such as Descript, Pictory, or Synthesia) to improve video production efficiency and enhance content personalization.
• Passion for storytelling, creativity, and innovation in video marketing.
• Experience working in a high-growth, fast-paced environment is desirable.
• Flexibility to work across multiple time zones as part of a globally distributed team

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In Press

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/
• emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)