Freelance Product Marketing Specialist (CleverTap) 3-5 Yrs
Digital Marketing/Marketing
98+ Applicants
Posted: 2 days ago
0-1 years
India
work from office
Posted: 2 days ago
|
Applicants: 98+
Job Description
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Job Description
About The Role
We are looking for a hands-on Product Marketing Specialist with strong expertise in CleverTap to support us in building and optimizing user journeys, campaigns, and lifecycle marketing.
This role requires someone who can go beyond strategy and execute directly within CleverTap, setting up structured, data-driven engagement flows.
Key Responsibilities
We are looking for a hands-on Product Marketing Specialist with strong expertise in CleverTap to support us in building and optimizing user journeys, campaigns, and lifecycle marketing.
This role requires someone who can go beyond strategy and execute directly within CleverTap, setting up structured, data-driven engagement flows.
Key Responsibilities
- Design and implement end-to-end lifecycle journeys (onboarding, activation, retention, re-engagement)
- Create and manage campaigns across multiple channels:
- Push Notifications
- In-App Messaging
- Email / WhatsApp (if applicable)
- Define and build user segments, cohorts, and behavioral triggers
- Collaborate with the product team to align event tracking and user flows
- Optimize campaign performance through:
- A/B testing
- Funnel analysis
- Iterative experimentation
- Improve key metrics such as activation, engagement, and retention
- Proven hands-on experience with CleverTap (mandatory)
- Strong understanding of user lifecycle marketing and retention strategies
- Experience working with consumer mobile apps
- Ability to independently manage execution and deliver outcomes
- Analytical mindset with a focus on data-driven decision making
Looking to get Placed? Try our Placement Guarantee Plan
- Experience in EdTech or similar user segments (Tier 2/3 audience)
- Familiarity with early-stage startups (0 → 1 journey setup)
- Exposure to gamified or engagement-driven products
- Type: Freelance / Contract
- Duration: Upto 1 months (extendable based on performance)
- Mode: Remote
- Time Commitment: Part-time (flexible, outcome-driven)
Skills
Campaign PerformanceMarketingProduct MarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
EnglishBhashi is an educational platform focused on improving English communication skills.
Important dates & deadlines?
Application Deadline
24 Jun 26, 02:57 PM IST
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