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Job Description
This is a high-ownership, founder-style role; you will shape the product from the ground up.
Working: Monday to Saturday
What Youll Do
This is a dynamic role that will require you to wear multiple hats and work across various domains, including product development, marketing, research, and design. Key responsibilities include:
Product Discovery & User Research
- Conduct deep user research with Tier 2/3/4 learners (interviews, surveys, usability tests).
- Identify real user pain points, behaviors, and motivations.
- Analyze competitor approaches and global learning models.
- Convert insights into product requirements, hypotheses, and new feature ideas.
- Write user stories, feature specs, and acceptance criteria.
- Work closely with engineering & design to build quickly and iterate fast.
- Support in creating wireframes and prototypes (Figma familiarity preferred).
- Own sprint planning, QA cycles, and post-release performance analysis.
- Track product usage via analytics tools like Amplitude, Mixpanel, Firebase, or GA.
- Use Microsoft Clarity for heatmaps, session replays, and friction mapping.
- Identify drop-offs, friction points, and user behavior patterns.
- Own dashboards, cohort tracking, and metric-driven decision-making.
- Use lifecycle marketing tools like CleverTap, MoEngage, or WebEngage (must-have).
- Build automated journeys, push notifications, in-app messaging, and retention flows.
- Experiment with segmentation, nudges, and habit loops.
- Improve onboarding, activation, and long-term retention.
- Contribute to streaks, missions, rewards, and daily motivation loops.
- Optimize practice modules and engagement-driven learning workflows.
- Collaborate with content & community teams to enhance daily active usage.
- Maintain product documentation, sprint boards, and feature trackers.
- Prepare product briefs, pitch decks, and quarterly product plans.
- Support the founder with investor, grant, or accelerator documentation.
- Contribute to LinkedIn posts, product stories, and brand updates.
- Collaborate with the community team to gather qualitative insights.
- Track content performance and optimize communication flows.
Looking to get Placed? Try our Placement Guarantee Plan
What Were Looking For
- Strong hands-on experience with CleverTap / MoEngage / WebEngage (Automation flows, journeys, segmentation, push campaigns, retention loops)
- Practical experience with product analytics tools like Amplitude, Mixpanel, Firebase, Google Analytics, and Microsoft Clarity
- 6-12 months of experience in product, growth, UX, or MarTech roles.
- Strong analytical and problem-solving skills.
- Familiarity with agile workflows and rapid iteration.
- Working knowledge of Figma or design fundamentals.
- Experience with tools like Notion, Trello, or Jira.
- Excellent written & verbal communication.
- High bias for action and comfort with ambiguity.
- Ability to think in funnels, cohorts, and user journeys.
- Experience in EdTech or consumer apps for Tier 2/3/4 audiences.
- Understanding of metrics like DAU, retention, activation, funnels, LTV.
Skills
AgileProduct DevelopmentEngagementUi/uxUser ResearchUser StoriesIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Important dates & deadlines?
Application Deadline
22 Jul 26, 04:09 PM IST
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