Key Account Manager

Accountabilities

•

Accountable for Volume and Net Sales Value (NSV) delivery of the portfolio for the assigned accounts for driving sustainable sales through key accounts.

•

Execute and Measure Brand building, Availability, Visibility, Quality, Price, Activation and Promotion in these key accounts.

•

Build strong relationships with key customers in accounts to enhance long term business opportunities. Including with high profile business owners, General Managers and F&B directors.

•

To deploy & manage A&P and trade spend budget for key accounts as per activation calendar by activity-Brand.

•

Drive initiatives to increase share of voice in assigned accounts with through the line activation including trial generation, being the choice of brand in Banquets, effective drink strategy deployment etc.

Increase visibility of brands at the point of decision in the outlet and other brand building collaborations. Actively participate in promotions and events, which often occur in the evenings or on weekends.

Skills and Qualifications:

Essential:

•

6-8 years of experience in Sales with a min of 3 years in HORECA/ Institutional sales preferably across markets in India.

•

Collaborator par excellence to manage internal matrix with proven commercial acumen

•

Strong negotiation and communication skills – written and verbal

•

•

Numerical Aptitude and presentation skills - written and verbal

•

Strong relationship building skills

Desirable:

•

Education – Full time 2-year MBA desired

•

Confident and motivated; Resilient and reliable

•

Organised – a planner as well as an implementer