Etrade Online - Finance Controller

About Us:
Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space. We're proud to be certified as a Great Place to Work- , a reflection of our strong culture, inclusive environment, and people-first philosophy. We were recognized as one of the Top 30 FUTURE READY Workplaces in India for 2024 by Fortune India and CEIL HR.
eTrade is the leader in five categories on Amazon.in ecosystem including some key categories like Home, Auto, L&G, Pets and Private Labels (Solimo & Basics). We have over 500 partners including large conglomerates like Bosch, Stanley Black & Decker, Philips, P&G, Godrej, Mars, Drools, Reckitt Benckiser, Wipro, Eicher & many more.
The company's core business revolves around technology, logistics, inventory management, and brand nurturing thereby elevating consumer-leading brands to their full potential. We aim to be the preferred partner for an Indian customer looking for the highest quality products and be available at every consumer touch-point making us their most recognized & trusted e-commerce aggregator partner in India with ambitious plans to enter international markets.
Role Overview:
We are seeking an experienced Finance professional to oversee the integrity of our financial operations and ensure strong governance across all finance functions. The role will work in close coordination with Business Finance, cross functional teams, R2R, and Tax teams, while directly managing Order-to-Cash (O2C) and P2P processes to strengthen receivables, cash flow and credit discipline. The role will be responsible for funds forecasting & planning, vendor analysis, management, P2P operations, provide inventory management support and lead reconciliation review.
The position will play a key role in embedding financial control, compliance, and risk management practices across the organization.
Key Responsibilities:
1. Financial Governance & Controls
- Establish and maintain strong internal control frameworks across finance functions.
- Review and monitor MIS report in collaboration with Business Finance, Tax and other cross functional teams to ensure accuracy and compliance.

- Develop, implement, and enforce financial policies, SOPs, and risk management practices.
2. Functions Ownership
- End-to-end ownership of critical finance operations including credit, billing, collections, payables, procurement, period-end closing, reconciliations, and financial reporting, while ensuring accurate data provision for all tax compliance.
- Define and monitor credit policies, DSO targets, and customer risk profiles.
- Drive automation and process improvements in billing and collections to enhance working capital efficiency.
- Work with cross-functional teams to resolve financial discrepancies and ensure accurate reconciliations

3. Performance Monitoring & Insights
- Consolidate reports from all sub-functions and partner with FP&A into management dashboards, KPIs, and financial performance packs.
- Conduct variance and trend analysis, providing actionable insights to improve profitability and cost control.
- Partner with business units to strengthen accountability on margins and working capital discipline.
4. Compliance & Audit
- Ensure compliance with statutory and regulatory requirements (Ind AS/IFRS/GAAP, tax, corporate laws).
- Lead coordination with internal and external auditors, ensuring timely and smooth audits.
- Act as a custodian of corporate governance and financial risk controls.

5. Cash Flow & Capital Oversight
- Monitor cash flow forecasting and liquidity planning in coordination with Treasury.

- Ensure efficient finance process cycles to strengthen free cash flow and reduce financing needs.
- Support decision-making on investments, capex, and capital allocation strategies.
6. Leadership & Stakeholder Engagement
- Act as a governance anchor between operational finance, cross functional teams and executive leadership.
Must Have:
- Chartered Accountant (CA), CPA, CMA, OR MBA -Finance (regular program) required.
- 8-12 years of finance experience, with at least 5 years in a leadership/controllership role.
- Strong expertise in governance, audit, compliance, and financial controls.
- Proven experience managing receivables, credit control, and cash flow.
- Skilled in ERP/financial systems (SAP/Oracle/NetSuite preferred).
The Ideal Candidate:
- Deep knowledge of statutory compliance and risk frameworks.
- Strong analytical and problem-solving ability.
- Effective stakeholder management and leadership skills.
- High integrity, independence, and a detail-oriented mindset.