Sr. Executive Go-To-Market

The Opportunity
We are seeking a dynamic Executive Go-To-Market (Product Marketing) to support the GTM strategy and execution for our new and existing embedded product portfolio. The ideal candidate will have hands-on experience in embedded hardware product marketing within the Identification and Authentication domain, including POS, fintech solutions, and National ID or biometric-based projects.
Key Responsibilities
GTM Strategy Support

• Assist in developing and executing go-to-market plans for embedded fintech and identity products
• Support product positioning, messaging, and value proposition development
• Coordinate product launches across regions and verticals
  

Market Research Competitive Analysis

• Conduct market research in biometric authentication, POS, fintech, and National ID ecosystems
• Track competitors, pricing benchmarks, and emerging technologies
• Identify new market opportunities across BFSI, Government, and Enterprise segments
  

Product Marketing Sales Enablement

• Develop sales collateral including brochures, pitch decks, case studies, and solution notes
• Support RFP/RFI responses with product and domain inputs
• Conduct internal product training sessions for sales and channel partners
  

Domain-Specific Responsibilities

• Understand biometric technologies (Fingerprint FAP standards, Face authentication, Iris)
• Exposure to smart card technologies (Contact Contactless ISO 7816 / 14443)
• Familiarity with POS terminals, MicroATM devices, and secure payment systems
• Understanding of National ID projects and authentication frameworks
• Awareness of compliance standards such as PCI, EMV, STQC, UIDAI, and related certifications
  

Cross-Functional Coordination

• Work closely with product management, engineering, and certification teams
• Support field feedback consolidation and market insights
• Coordinate with channel partners and system integrators
  

Required Qualifications

• 35 years of experience in Product Marketing / GTM roles in embedded hardware, fintech devices, or identity solutions
• Experience in POS, biometric devices, or authentication platforms
• Exposure to National ID, Aadhaar, or similar identity ecosystems preferred
• Strong understanding of fintech and secure transaction environments
• Ability to translate technical specifications into market-ready messaging
• Strong communication, analytical, and presentation skills
  

Preferred Qualifications

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Get Hired

• MBA in Marketing / Strategy preferred
• Experience working in B2B / Enterprise environments
• Exposure to international markets is an added advantage
  

Key Competencies

• Market analysis and competitive benchmarking
• Product positioning and messaging
• Technical understanding of embedded and biometric systems
• Stakeholder coordination
• Execution-oriented mindset
  

Why Join Evolute

• Opportunity to work on next-generation fintech and identity solutions
• Exposure to large-scale National ID and authentication projects
• Fast-growing embedded technology environment
• High-visibility role in product commercialization
  

Evolute Fintech Innovations is an equal opportunity employer committed to innovation and excellence.
Qualifications
MBA in Marketing / Strategy preferred