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Job Description
Technical Skills
1. JavaScript & HTML/CSS
- Understanding how tags interact with the DOM
- Writing custom JavaScript for tag conditions, variables, and custom HTML tags
- Debugging and troubleshooting tag behaviour
2. Data Layer Knowledge
- Familiarity with `dataLayer` in GTM and `data elements` in Adobe Launch
- Mapping business requirements to data layer variables
3. Tag Configuration & Deployment
- Setting up tags, triggers, and variables (GTM) or rules, data elements, and extensions (Adobe Launch)
- Managing third-party tags (e.g., Meta Pixel, Floodlight, etc.)
- Using templates and custom scripts
4. Debugging & QA Tools
- Proficiency with browser dev tools (Chrome DevTools)
- Using GTMs Preview Mode and Adobe Launchs Debugger
- Tag validation tools like ObservePoint or Tag Inspector
Analytical & Marketing Skills Looking to get Placed? Try our Placement Guarantee Plan
1. Web Analytics Platforms
- Understanding of Google Analytics (GA4), Adobe Analytics
2. Conversion Tracking & Attribution
- Understanding attribution models and conversion paths
3. Consent Management & Privacy
- Ensuring GDPR, CCPA, and other privacy compliance
- Conditional tag firing based on user consent
Skills
Conversion TrackingMarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
27 Nov 25, 03:42 PM IST
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