Expertrons - AVP - Product Marketing

Description:

Company: Expertrons.

Job Title: AVP - Product Marketing.

Location: Mumbai - Work from Office.

Experience: 6-10 years.

About 100X Growth Partners (by Expertrons):

- 100X Growth Partners, an initiative by Expertrons, is a growth acceleration partner helping businesses scale through a proven franchise-led expansion model.

- Founded by IIT Bombay alumni and backed by Expertrons, we empower brands to grow with minimal capital risk via strategic planning, recruitment, marketing, and operational execution.
About Expertrons:

- Expertrons is the world's largest AI-powered career experience platform, revolutionizing professional growth.

- Trusted by experts from Microsoft, Amazon, Sequoia Capital, Harvard Business School, and more, we use cutting-edge videobot technology to provide career guidance at scale.
About the Role:

- We are seeking an experienced and data-driven AVP Product Marketing to lead our marketing automation, performance, and media marketing initiatives.

- The ideal candidate will be responsible for designing and executing end-to-end marketing strategies that drive awareness, engagement, and conversions seamlessly integrating lead generation, CRM, and sales funnel optimization.

Marketing Automation & Funnel Management

- Build and manage the lead-to-sales funnel ensuring smooth MQL SQL Conversion journey.

- Monitor and optimize conversion rates at each stage of the funnel.
Performance & Media Marketing

- Lead performance marketing across digital channels (Google Ads, Meta, LinkedIn, etc.) with a strong focus on ROI and CAC optimization.

- Drive media marketing campaigns online and offline to enhance product visibility and brand reach.

- Collaborate with creative, product, and analytics teams to deliver impactful campaigns.
CRM & Data Analytics

- Leverage CRM tools to manage customer lifecycle, segmentation, and personalized communication.

- Analyze campaign performance, lead quality, and user behavior to guide strategic decisions.

- Maintain and improve database hygiene and campaign attribution accuracy.
Cross-Functional Collaboration

- Partner with sales and product teams to align marketing objectives with business outcomes.

- Develop go-to-market strategies for new product launches.

- Manage internal and external stakeholders to ensure consistent messaging and performance tracking.
Key Skills & Competencies:

- Hands-on experience with marketing automation tools (e.g., HubSpot, Zoho, Salesforce Marketing Cloud).

- Strong understanding of digital performance metrics, analytics tools (Google Analytics, Data Studio, etc.).

- Proficiency in managing multi-channel campaigns (Search, Social, Display, Email, Affiliate).

- Deep understanding of CRM systems and lead funnel dynamics (MQL SQL Conversion).

- Excellent analytical, problem-solving, and communication skills.
Qualifications:

- Bachelors degree in Marketing, Business, or a related field (MBA preferred).

- 6-10 years of experience in Product Marketing, Growth, or Digital Marketing roles.

- Proven record of driving measurable growth through data-driven marketing strategies.
Why Join Us:

- Opportunity to lead data-driven marketing initiatives for a high-growth product.

- Collaborate with a dynamic team driving innovation and measurable impact.

- Competitive compensation up to 15 LPA with performance-linked incentives.