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Job Description
– Supervising Associate
Overall years of experience
- 10+
- 9
- Graduation
- Graduate – Bachelor’s Degree – preferably in Computer Science/ Engineering
- Certification
- Any web analytics tool certification and reporting
- Desirable
- Post-Graduate in marketing specialization
The EDS - Analytics and Insights function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
The role is responsible for building digital performance dashboards and creating monthly, cross-channel performance reports. In addition, the Data Visualisation Expert is part of the agile analytics roadmap management processes to help define future dashboards through wireframing. This requires an element of user experience design and thinking. Output can be through static resources (e.g. PowerPoint, Excel) or through more advanced technologies like Power Bi.
This includes:
- An understanding of the marketing technologies and their data and reporting capabilities
- Build of wireframes to present dashboards and reports in the best possible way to various different types of stakeholders
- Support managing standardization of BMC’s analytics reporting and dashboard capabilities
- Manage Quality Assurance and User Acceptance Testing the end-products and underlying data use (correctness and completeness)
- Working hand-in-hand with the technical teams implementing databases and data integrations
- Lead and support the strategy, development and evolution of the analytics team (BMC).
- Design and implement measurement strategies to translate business goals to KPI’s
- Adobe Analytics end-to-end implementation using Adobe Data collections (Adobe Launch) tag manager
- Gather Business requirements for EY.com (DFF/Unified Platform) based on the AEM user stories.
- Custom Analytics tracking requirements for AEM components
- Configuration of Analytics variables(eVars/Props/events) to enable data tracking on the site.(ey.com/Unified platform)
- Partner with teams to set sound and scalable standards for tagging specifications and implementation approaches
- Build/Configure Analytics using Adobe data collections.
- Perform validation end-to-end in Dev/QA/UAT environments
- Prepare required documentation related to tracking enhancements based on the release cycles
- Set-up reports to effectively monitor performance, trends, key metrics for global/regional stake holders
- Regular connection with Product Managers to understand key business requirements
- Design/customize and develop analytics solutions for internal applications.
- Provide technical specification document to the external vendors for implementing digital data layer.
- Support tech teams in development and fixing issues related to analytics tracking
- Conduct user group sessions to discuss on the new tracking enhancements
- Conduct bi-weekly Product Group meeting with global/regional stakeholders
- Provide support to global/regional analytics product user groups.
- Support Measurement and Insights team on the data/tracking/reporting queries.
- Plan/set-up data extraction using Adobe Datawarehouse/Report builder/Activity Map
- Manage User/User Groups/Product Profiles on Adobe Admin Console
- New BMC Application On-Boarding end-to-end
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- Manage external tools integration using Adobe platform
- Support API integration using Adobe IO platform
- Gather requirements from key global/regional stakeholders for implementing marketing tags/pixels
- Plan and perform end-to-end pixel validations and enable tracking on production
- Ad-hoc data gap analysis of pixels tracking on ey.com
- Support new tags/pixels on boarding for BMC by working with global GCO
- Provide Analytics training to external agencies (before providing access to reports/data)
- Support technology team in building data dictionary for Audience data platform
- DULE label classification of the data source/data fields
- Support in adobe analytics data related queries for Customer Journey Analytics (CJA)
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
Skills
Computer ScienceConsultingMarketingStrategyGlobalAnalyticsTestingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
EY India Careers 2025 – Overview
Ernst & Young Global Limited (EY) is one of the Big Four professional services organisations, headquartered in London, England, and operating in 150+ countries with a global workforce of ~400,000 professionals.
EY’s roots trace back to 1849 (Harding & Pullein) and 1903 (Ernst & Ernst), with the current global legal entity formed in 1989 through the merger of Ernst & Whinney and Arthur Young.
In India, EY employs ~50,000–55,000 people across offices in Gurugram, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune. The firm operates through four integrated service lines — Assurance, Consulting, Strategy and Transactions, and Tax — helping clients capitalise on opportunities, manage risk, and deliver responsible growth.
EY’s purpose, Building a better working world, guides its work with businesses, governments, and non‑profits to solve complex challenges. The firm is recognised for its investments in AI (via the EY.ai platform), digital transformation, sustainability, and inclusive growth.
Business Model
EY operates as a service‑based B2B professional services firm, generating revenue through assurance, consulting, strategy & transactions, and tax services.
Its model blends:
- Deep sector expertise with technology‑driven solutions
- Global delivery capabilities with India as a strategic hub
- Long‑term client relationships built on trust and recurring engagements
Strategic priorities for EY India include:
- Scaling EY.ai and AI‑enabled services
- Expanding ESG and sustainability consulting
- Strengthening cybersecurity and digital transformation offerings
- Growing Strategy and Transactions advisory in high‑growth sectors
Recent Wins & Recognition
- Launched the EY.ai platform to integrate AI into all service lines globally and in India (https://www.ey.com/en_in/news/2023/ey-launches-ey-ai-platform).
- Advised on a $1.1 billion renewable energy acquisition in India (https://economictimes.indiatimes.com/industry/energy/power/ey-advises-on-renewable-energy-acquisition/articleshow/).
- Recognised as a Leader in Digital Strategy Consulting in the 2025 IDC MarketScape report (https://www.ey.com/en_in/news/2025/ey-named-leader-in-digital-strategy-consulting).
- Partnered with the Government of India on Gati Shakti infrastructure planning (https://www.ey.com/en_in/news/2024/ey-supports-gati-shakti-infrastructure-planning).
- Awarded Best Employer for Women 2025 by Working Mother & Avtar (https://www.ey.com/en_in/news/2025/ey-best-employer-for-women).
Culture & Values
EY’s culture is anchored in its EY Values:
- People who demonstrate integrity, respect, and teaming
- People with energy, enthusiasm, and the courage to lead
- People who build relationships based on doing the right thing
The firm promotes diversity, equity, and inclusion, offers global mobility opportunities, and invests heavily in continuous learning through EY Badges, EY Tech MBA, and leadership programs.
Client‑Facing Businesses
Assurance
What it is – Independent audit and assurance services to enhance trust in financial reporting. Careers in India include:
- Statutory Audit – Auditing financial statements for listed and unlisted companies.
- Financial Accounting Advisory Services (FAAS) – IFRS/Ind AS advisory, reporting, and accounting change support.
- Forensic & Integrity Services – Fraud investigation, dispute resolution, and compliance reviews.
- Climate Change & Sustainability Services (CCaSS) – ESG reporting and assurance.
Consulting
What it is – Advises clients on business transformation, technology, and risk. In India, career opportunities span:
- Business Consulting – Strategy, operations, and supply chain transformation.
- Technology Consulting – ERP, cloud, data analytics, and cybersecurity.
- Risk Consulting – Enterprise risk, internal audit, and regulatory compliance.
- People Advisory Services – Workforce strategy, change management, and HR transformation.
Strategy and Transactions (SaT)
What it is – End‑to‑end deal advisory and capital strategy. India‑based roles cover:
- M&A Advisory – Buy‑side and sell‑side deal advisory.
- Transaction Diligence – Financial, tax, and operational due diligence.
- Valuation, Modelling & Economics – Business valuations and financial modelling.
- Restructuring – Turnaround and insolvency support.
Tax
What it is – Comprehensive tax and regulatory services. In India, career paths include:
- Direct Tax – Corporate and international tax compliance and planning.
- Indirect Tax – GST, customs, and trade advisory.
- Transfer Pricing – Planning, documentation, and dispute resolution.
- Tax Technology & Transformation – Automation and analytics for tax functions.
Important dates & deadlines?
Application Deadline
27 May 24, 02:33 PM IST
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EDS Supervising Associate-Digital Marketing(Big4jobs)
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