Growth Marketing Manager

About eZhire

eZhire is a tech-driven, on-demand car rental platform. Customers book in-app and we deliver the carfast, simple, and built around trust (no-deposit options, flexible payments, 24/7 support, and a seamless digital journey).

About the role

We're looking for a full-stack, hands-on Head of Marketing (Growth) to build and scale a high-performance growth engine. You'll own the strategy and execution across acquisition, conversion, and lifecycleworking closely with Product, Data, and Operations to drive sustainable growth.

This is a leadership role, but not a slide-only role. You will be expected to be deep in performance, deep in funnel, and deep in numbers.

What you'll do

• Own paid acquisition strategy and performance across channels (Google, Meta, TikTok, Apple Search Ads, and other scalable sources).
• Lead conversion optimization across web + app journeys (landing pages, onboarding, checkout, payment, trust moments).
• Build lifecycle / CRM growth: onboarding, activation, retention, win-back, upsell journeys (push/in-app/email/WhatsApp where applicable).
• Establish a structured test-and-learn operating system: hypotheses, creative testing, audience testing, landing experiments, measurement, and scale.
• Develop eZhire's brand growth and messaging clarity so our differentiation is instantly understood.
• Partner cross-functionally with Product & Ops to align growth with availability, service quality, pricing, and customer experience.
• Lead and grow a high-output team (in-house + agencies), with clear accountability and performance standards.
  

What success looks like

• Profitable growth in bookings and active customers
• Improved acquisition efficiency through experimentation and optimization
• Stronger funnel conversion and activation rates
• Higher repeat usage driven by lifecycle journeys
• Clearer brand perception and stronger customer trust

Basic qualifications

• 8+ years in growth/performance marketing, with 3+ years in a leadership role
• Proven experience in B2C app-based acquisition (you've owned budgets and results)
• Strong background in tech-driven consumer businesses (e.g., food delivery, on-demand services, marketplaces, subscription apps)
• Demonstrated ability to improve CAC, conversion, and retention using data + experimentation
• Strong analytical fluency: attribution concepts, cohorts, funnel analysis, incrementality mindset

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• Experience building/leading teams and managing agencies with high standards

Preferred qualifications

• Experience in mobility / rental / travel / subscription models
• Strong product marketing instincts (positioning, segmentation, messaging frameworks)
• Familiarity with tools like GA4, AppsFlyer/Adjust, CRM platforms, experimentation tools, session replay/UX analytics
• Experience scaling growth in the UAE/GCC market
• Strong creative testing playbook (angles, hooks, formats, iteration loops)

Why this role

• High ownership and direct impact
• Fast decision-making environment
• A product with clear differentiation and strong room to scale
• Build a real growth machinenot just run campaigns