Designer

JOB TITLE: Designer

FUNCTIONAL AREA: Home & Lifestyle

REPORTS TO: Creative Head - Soft Home

POSITIONS OBJECTIVE: (Brief on positions objective)

Drive end-to-end product development and market strategy, encompassing market research, trend analysis, sample design coordination, and seamless collaboration with cross-functional teams to ensure timely range development, cost adherence, and successful launches, while proactively identifying and capitalizing on new business opportunities.

KEY RESPONSIBILITIES:

• To create concepts / Mood boards
• Create 2D/3D sketches of initial ideas/designs for the category, working with the design manager and QC for joinery details, hardware, etc.
• Work on preparation of 2D manufacturing technical drawings
• Develop and implement the concepts for products basis the given brief from the CM

• Evolving new designs addressing product & MRP gaps ensuring designs address different consumer brackets / store format
• Should be able to conduct print sampling on the field – Setting color combinations, Setting innovative layouts and styling.
• Working with Category head and merchandiser to understand gaps and requirement for the upcoming season
• Visit exhibitions, museums and events related to Fashion, Art and Design fairs/ Markets to keep up-to-date on the latest fabrics, prints and trends.
• Creating a design brief for consultant designers and giving feedback and guiding on the look
• Timely Closing of briefs for Designers, Suppliers & PHs
• Ensuring range has an optimum mix which uses bench mark like craft, price point, and classification evolved for the categories - Keeping in line with the key promotions
• Work on new product development based on design brief, option plan & range plan
• Re work colours in Perennial when needed
• Carry out photo gathering and collate research to help develop ideas based on new design trends/directions for the assigned category
• Look into reports to compare with the market research
• Formulate mood board, look books for the season/collection
• Present the market and best sellers research to the Category Manager
• Present the resulting design concepts to the Category
• Prepare for internal range presentations up to the MRH & consolidate feedback on the range
• Sampling for Product Presentations
• Dealing with PH/Vendor on development of samples
• Defining the shoot & product look
• Ensuring complete range is launched on web store & E - Catalogue simultaneously with the promotions
• Ensuring all primary collection is shot for Social Media posts
• Coordinating the photoshoots
• Styling & Working on creatives and the look of brand through photoshoot
• Managing the Photographs/images/creatives and their editing by the agencies
• To work in sync with all concerned departments to archive design and concept uniformity
• To work collectively and in collaborating manner across departments for enhanced productivity

JOB SPECIFICATION: (QUALIFICATIONS/KNOWLEDGE/EXPERIENCE)

Years of Functional Experience:

• 10-15 years of work experience as a Designer in a Retail organisation Industry or Craft sector
• B Design / Masters in Design / Diploma NIFT / NID