Sales Support Executive

About Finkraft

Finkraft.ai is an AI-first financial automation platform that helps enterprise clients recover GST Input Tax Credit (ITC) at scale. We work with large corporations across Air and Hotel travel verticals, partnering with leading TMCs to automate invoice reconciliation, compliance, and recovery workflows -
helping finance teams at McKinsey, BCG, Capgemini, Abbott, and 1,200+ enterprises improve compliance, visibility, and cash recovery. Weve recovered ₹300Cr+ in GST claims and are scaling from $1.5M to $10M ARR in 18 months.

Our brand is anchored in delivering Real AI, Real Finance, Real Outcomes, converting complex financial data into clean, actionable results for the worlds largest enterprises. We define our culture through our SCORE values: Speed, Collaboration, Ownership, Results, and Excellence, which guide how we build our technology and serve our clients. We are a fast-growing, high-velocity team solving real financial infrastructure problems for Indias largest enterprises.

Key Responsibilities

1. Lead Generation & Prospecting

•Identify and source potential leads through online research, directories, databases, and social platforms such as LinkedIn.

•Conduct initial outreach via calls, emails, and WhatsApp to qualify leads and assess interest.

•Maintain a healthy and updated pipeline of prospects for the field sales team.

•Track lead status, follow-up schedules, and conversion rates diligently.

•Maintain records of EMI-related interactions and status updates.

3. Cross-Functional Backend Support

•Act as the central point of coordination between Sales, Operations, Finance, and teams.

•Ensure backend processes — order processing, documentation, approvals — are completed on time.

•Proactively resolve bottlenecks and escalate issues to the relevant department heads.

•Prepare MIS reports, trackers, and summaries for management review.

•Ensure a seamless handover of qualified leads and customer details to the field / senior sales team.

•Create well-structured lead dockets with complete contact, requirement, and interaction history.

•Support the sales team with presentations, proposals, and collateral preparation.

•Track post-handover progress and provide back-end support throughout the sales cycle.

6. Data Management — Excel / HRMS / CRM

•Maintain accurate and up-to-date records in Excel, or company HRMS / CRM tools as applicable.

•Update daily sales reports, call logs, lead trackers, and pipeline dashboards.

•Generate weekly and monthly performance reports for internal review.

•Flag data discrepancies and ensure data hygiene across all systems.

7. General Support & Ad-hoc Tasks

•Be flexible and willing to take on any task that supports the overall sales and business function.

•Assist in organizing sales events, product demos, and client engagement activities.

•Handle administrative and coordination tasks as directed by the reporting manager.

•Contribute to process improvement initiatives for the sales support function.

Must-Have Skills

•Strong proficiency in MS Excel (VLOOKUP, pivot tables, dashboards, and data entry).

•Hands-on experience with any CRM tool (Salesforce, Zoho, Freshsales, HubSpot, etc.) or HRMS.

•Ability to multi-task and manage multiple leads/tasks simultaneously without losing attention to detail.

•Self-motivated with a proactive work ethic — willing to step up and own tasks end-to-end.

Good to Have

•Prior experience in sales support, inside sales / lead generation , or customer coordination roles.

•Familiarity with Google Workspace (Sheets, Docs, Slides).

•Experience with lead generation tools or databases.

Why Finkraft (Benefits)

• Direct line to the founders, your decisions on the floor are visible and move fast.

• Build the operating layer of a function being set up from scratch — real ownership, not maintenance.

• Work on a product solving a real, large-scale problem for Indias and international enterprise market.

• High-ownership culture — strong performers grow into department heads.

• Competitive compensation + performance-linked incentives tied to pod and vendor outcomes.