Brand Executive In Pune

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 1 year ago
0-2 years
Pune, Maharashtra, India
Work from Office

Posted: 1 year ago
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Applicants: 101+
Job Description
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Job Description

Key Responsibilities
  • Collaborate with sourcing and design teams to conceptualize impactful packaging aligned with product USPs and the target audience
  • Develop packaging briefs and manage the approval process through to final sample sign-off
  • Coordinate product shoots and manage image editing workflows
  • Curate and finalize PDP carousels, emphasizing key features and educational benefits
  • Draft compelling product descriptions and manage stakeholder feedback loops
  • Liaise with merchandising, Amazon, and social media teams to ensure timely go-live
  • Track PDP performance metrics such as click-through rates to identify products requiring video enhancement
  • Write engaging scripts, manage shoots (including baby model coordination when applicable), and oversee post-production editing
  • Ideate and script engaging, platform-specific content for Intelli Education’s social media handles
  • Work closely with the design and video teams to ensure cohesive, visually appealing, and brand-aligned outputs
  • Support timely rollout of creatives for campaigns, seasonal initiatives, and product launches
  • Monitor engagement metrics and optimize content based on performance insights
  • Coordinate with sourcing, design, merchandising, and content leadership to ensure consistent brand messaging across all consumer touchpoints—both online and offline
  • Looking to get Placed? Try our Placement Guarantee Plan

Requirements
  • Demonstrate strong aesthetic sensibility and attention to detail
  • Craft and execute both visual and written content effectively
  • Communicate, plan, and manage projects with high efficiency
  • Leverage experience in product marketing within an e-commerce or D2C ecosystem
  • Showcase flair for social media storytelling and driving digital engagement
About Company: FirstCry is an Indian e-commerce company focused on baby products retailing. The company was started in 2010 and is headquartered in Pune. As of June 2023, the company had over 900 brick-and-mortar stores of FirstCry and BabyHug across India. FirstCry debuted on the Bombay Stock Exchange and National Stock Exchange on August 13, 2024, following a successful initial public offering.

Skills

MediaMarketingProduct Marketing

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Important dates & deadlines?

Application Deadline

05 Jul 25, 01:33 PM IST

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