Brand Executive In Pune

Key Responsibilities

• Collaborate with sourcing and design teams to conceptualize impactful packaging aligned with product USPs and the target audience
• Develop packaging briefs and manage the approval process through to final sample sign-off
• Coordinate product shoots and manage image editing workflows
• Curate and finalize PDP carousels, emphasizing key features and educational benefits
• Draft compelling product descriptions and manage stakeholder feedback loops
• Liaise with merchandising, Amazon, and social media teams to ensure timely go-live

• Track PDP performance metrics such as click-through rates to identify products requiring video enhancement
• Write engaging scripts, manage shoots (including baby model coordination when applicable), and oversee post-production editing
• Ideate and script engaging, platform-specific content for Intelli Education’s social media handles
• Work closely with the design and video teams to ensure cohesive, visually appealing, and brand-aligned outputs
• Support timely rollout of creatives for campaigns, seasonal initiatives, and product launches
• Monitor engagement metrics and optimize content based on performance insights
• Coordinate with sourcing, design, merchandising, and content leadership to ensure consistent brand messaging across all consumer touchpoints—both online and offline
  

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Requirements

• Demonstrate strong aesthetic sensibility and attention to detail
• Craft and execute both visual and written content effectively
• Communicate, plan, and manage projects with high efficiency
• Leverage experience in product marketing within an e-commerce or D2C ecosystem
• Showcase flair for social media storytelling and driving digital engagement
  

About Company: FirstCry is an Indian e-commerce company focused on baby products retailing. The company was started in 2010 and is headquartered in Pune. As of June 2023, the company had over 900 brick-and-mortar stores of FirstCry and BabyHug across India. FirstCry debuted on the Bombay Stock Exchange and National Stock Exchange on August 13, 2024, following a successful initial public offering.