National Sales Manager Modern Trade

Company Description

Fixderma is a leading cosmeceutical brand that focuses on improving skin health through more than 175 clinically tested formulations developed by the best dermatologists in India. Our product range includes solutions for conditions like ageing, acne, dry skin, hyperpigmentation, and sensitivity, as well as hair care, sun protection, foot care, and pre and post-pregnancy skin care. We manufacture, market, and promote science-backed products in India and export to over 30 countries globally.

Role Description

• We are seeking a full-time Market Strategy Planning Manager modrn trade who will be responsible for developing and executing strategies that position our over-the-counter products effectively in the market. The position is located in Gurugram and involves on-site work. The day-to-day tasks of this role include conducting market research, tracking trends, analyzing consumer data, identifying new market opportunities, and liaising with cross-functional teams to drive growth.
• The location of the job will be in Gurgaon and will require handling both Pharmacies, Retail shops, beauty stores , General Trade & Modern Trade
• Candidates from FMCG or companies catering to beauty industry will be given advantage, candidates from DABUR, Galderma, LOREAL, UNILEVER & P&G are preferred..

Job Responsibilities:

• Faster execution of channel expansion, adding POS at a faster pace.
• Develop Sales strategy and budgets to achieve and exceed the annual sales objective for the region.
• Monitor and control the sales budgets to ensure optimum utilization of resources in the region
• Devise Brand: SKU and channel wise sales and distribution strategy to achieve sales objectives
• Monitor the capability and the quality of the distributor in the region. Enhance the distribution strength
• Drive manpower and capability development plans for both direct and indirect sales force
• Conduct regular market visits to understand and assess the market execution; competitor activity and continuously search for new opportunities to increase the sales
• Implement trade promotions and ensure rigorous tracking and evaluation of trade spending
• Ensure regular performance reviews and drive a high-performance culture
• Planning with the team to execute channel expansion and new town expansion
• Monitoring merchandising standards, planogram, and product visibility in the market with dominance as per company norms
• Forecasting of monthly and quarterly sales of all major brands and SKUs to plan and execute optimum result

Key Competencies:

• Bachelor&aposs degree or higher in Business Administration, Marketing, or a related field
• 10+ years of relevant experience in consumer product marketing.
• Strong understanding of market research and consumer behavior trends
• Excellent analytical and communication skills, with demonstrated ability to translate data and insights into strategy and execution plans
• Travel will be need based