Lyxel&Flamingo - Account Manager - Paid Media

Description:
- The Media Account Manager will oversee and manage client relationships and digital marketing campaigns for the agencys diverse client portfolio.
- The role involves strategizing, executing, and optimizing digital media campaigns, with a focus on driving client results through paid search, display advertising, social media marketing, and other digital channels.
- The Account Manager is a crucial point of contact for clients and will work closely with internal teams to ensure campaigns are delivered on time, within budget, and in alignment with client goals.
Key Responsibilities:
Client Relationship Management:
- Build and maintain strong, long-term relationships with clients.
- Serve as the primary point of contact for clients and provide excellent customer service.
- Understand client business objectives and translate them into digital marketing strategies.

- Conduct regular check-ins with clients to provide updates, gather feedback, and manage expectations.
Campaign Strategy and Execution:
- Develop and execute comprehensive digital media strategies across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.
- Oversee the creation and execution of digital campaigns that align with client goals (brand awareness, lead generation, conversion, etc.
- Manage budget allocations and bid strategies for paid media campaigns.
- Collaborate with internal teams (creative, analytics, content, etc.) to ensure campaigns meet client specifications and objectives.
Campaign Optimization and Reporting:
- Regularly monitor campaign performance, analyze key metrics, and implement optimizations to improve ROI.
- Prepare performance reports for clients, providing clear insights and actionable recommendations.
- Manage ad budgets and recommend adjustments based on campaign performance.

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Collaboration and Team Management:
- Work closely with creative, content, and analytics teams to ensure campaigns are visually engaging and data-driven.
- Lead internal meetings to discuss campaign progress, challenges, and client feedback.
- Provide guidance and mentorship to junior account managers or coordinators.
Industry Knowledge and Innovation:
- Stay up-to-date with industry trends, new tools, and digital marketing strategies.
- Proactively suggest new digital media opportunities and innovative strategies to clients.
Qualifications:
- 3-5 years of experience in digital marketing, with a focus on paid media, digital advertising.
- Previous experience in an agency environment is a plus