Lyxel&Flamingo - Client Servicing Manager - Paid Media

Client Servicing Manager - Paid Media

Description:

Key Responsibilities:

Client Management & Communication

- Serve as the primary point of contact for assigned paid media clients

- Manage day-to-day client communication, expectations, and deliverables

- Lead client calls, weekly/monthly reviews, performance discussions, and QBRs

- Build long-term relationships through consultative engagement and value-driven insights

Paid Media Strategy & Execution

- Understand client objectives and develop paid media strategies aligned to business KPIs

- Oversee execution of campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, Twitter/X, and programmatic platforms

- Ensure accurate campaign setup, targeting, budgeting, and optimization

- Collaborate with internal performance teams to drive ROI, ROAS, CPL, and CAC goals

Performance Tracking & Optimization

- Monitor campaign performance daily and identify optimization opportunities

- Analyze data trends and provide actionable insights to clients

- Ensure timely implementation of optimization recommendations

- Track budgets, pacing, and ensure efficient media spends

Reporting & Analytics

- Prepare and present weekly, monthly, and quarterly performance reports

- Translate complex performance data into clear, client-friendly narratives

- Highlight wins, challenges, and next-step recommendations

- Ensure data accuracy across dashboards and reports

Cross-Functional Collaboration

- Work closely with performance marketing, creative, analytics, and tech teams

- Coordinate campaign launches, creatives, landing pages, and tracking setups

- Act as a bridge between clients and internal teams to ensure smooth delivery

Account Growth & Retention

- Identify upsell and cross-sell opportunities within existing accounts

- Support renewal discussions and scope expansions

- Proactively recommend new channels, formats, or strategies to drive growth

- Ensure high client satisfaction and retention hands-on understanding of paid media platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.)

- Strong communication, presentation, and stakeholder management skills

- Experience managing multiple client accounts simultaneously

- Data-driven mindset with strong analytical skills
Preferred Skills:

- Agency-side experience managing performance marketing clients

- Working knowledge of GA4, Google Tag Manager, and attribution models

- Exposure to e-commerce, lead-gen, or app-based campaigns

- Experience using reporting tools such as Looker Studio, Power BI, or Tableau

- Ability to handle escalations and difficult client conversations professionally