Freelance CRM - Email And WhatsApp Specialist

Our client, a leading consumer goods firm, is looking for a CRM – Email & WhatsApp Specialist to manage and scale customer engagement across India and the UK markets. This role focuses on driving lifecycle marketing, retention, and personalization for D2C consumer brands using advanced CRM tools. The ideal candidate should also be highly proficient in using AI tools and demonstrate strong fluency in leveraging AI for marketing optimization and automation.

Key Responsibilitie

• sPlan and execute CRM strategies across Email and WhatsApp channel
• sDesign and optimize customer journeys, automation flows, and lifecycle campaign
• sManage and scale campaigns for D2C consumer brands across India and UK market
• sLeverage platforms like Klaviyo for segmentation, personalization, and performance trackin
• gCollaborate with cross-functional and international teams to align messaging and campaign
• sUse AI tools to enhance campaign performance, personalization, and efficienc
• yAnalyze campaign metrics and continuously optimize for engagement and conversion

s

• onLocation: Delhi/NCR (Preferred: Gurugra
• m)Work Mode: Hybrid, 5 days a we
• ekWorking Hours: 4–5 hours/day (Half-day, with potential to scale to full-tim
• e)Experience: 6–8 years (Flexibl
• e)Duration: 6 months (Extendabl

e)
Skills Requi

• red6–8 years of experience in CRM, Email, and/or WhatsApp market
• ingStrong experience working with D2C consumer bra
• ndsHands-on expertise in CRM tools such as Klaviyo (preferred) or similar platfo
• rmsExcellent written and verbal communication skills in Engl
• ishStrong understanding of customer lifecycle marketing and segmentation strateg
• iesPassion for emerging AI tools and trends in e-comme
• rceAbility to work in a fast-paced, evolving team environm
• entExperience working with international stakeholders is a p