Demand Generation Specialist

You should be proficient with:

• LinkedIn Sales Navigator
• Building and refining ICP-based lead lists
• Account mapping and persona segmentation
• Message testing and iteration (not copy-paste spam)
• Email Outreach
• Prospect list building and enrichment
• Cold email tools (Apollo, Lemlist, Instantly, HubSpot, etc.)
• Deliverability hygiene and response optimization
• 
  A/B testing subject lines, angles, and CTAs
• Pipeline Collaboration
• Track conversations, replies, and meetings booked
• Close the feedback loop on lead quality

This role is about precision, not volume, hence what you will not be doing

• Running generic lead-gen ads
• Managing social media calendars
• Writing brand content for vanity metrics

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• Sending mass, untargeted spam

Skills & experience were looking for

• 25 years in B2B demand generation / outbound / growth

Why is this role different

• Youll help shape the demand engine, not inherit one. Direct access to decision-makers
• Clear focus on quality conversations over vanity metrics
• Opportunity to grow into a Head of Demand / Growth role as scale kicks in