Apple Ads - Campaign Strategist

About Us

Focaccia Digital is a 3-year-old, next-gen ad-tech company enabling brands to unlock full-funnel advertising in a ROAS-focused manner. Our solutions currently span Connected TV (CTV) advertising, Apple advertising, and Social media advertising, commerce ads.

About the Role

We are seeking a hands-on Campaign manager for Apple Ads to join our fast-growing team. This role is ideal for someone who has prior experience of SEM / managing campaigns on Search platforms like Google and Apple. The candidate should also have a strong understanding of performance marketing across objectives such as lead generation, app installs, and conversion-driven campaigns.

Key Responsibilities

1. Campaign Planning & Solutions

• Work with the BD team to understand client briefs and craft effective media plans.
• Forecast campaign performance metrics, bidding strategy, and outline creative requirements.

2. Campaign Operations – Execution, Management & Optimisation

• Execute end-to-end campaign setup, monitoring, optimisation, and reporting on Apple Ads.
• Drive performance marketing initiatives for lead generation, app installs, and other ROI-focused objectives.
• Deliver insights, performance reviews, and actionable recommendations to clients.

3. Client Communication & Coordination

• Lead campaign performance discussions and present optimisation strategies to clients.
• Ensure clear, proactive communication with internal teams and external stakeholders.

Required Skills & Experience

• 2–5 years of experience in SEM / Search campaign executions, within digital marketing, preferably in an agency environment.
• Proficiency in Google Ads / Apple Ads; knowledge of both is preferred.
• Strong expertise in performance marketing campaigns (lead generation, app installs, conversion campaigns) through Search campaigns
• Analytical skills to interpret campaign data and translate it into insights.
• Excellent written and verbal communication skills, with client-facing experience.

Why Join Us

• Be part of a next-gen ad-tech company shaping the future of digital media.
• In addition to the core role of Biddable & Social Media, the candidate can get an opportunity to work across innovative formats like CTV, retail media, and social commerce.
• Fast-paced, collaborative environment with room to grow your expertise.
• Join the leadership team behind billion-dollar adtech businesses of India