Manager Retail Business Development- EBO ( COCO FOFO)

Role Overview

The Retail Business Development Manager will be responsible for driving EBO & Franchise (COCO + FOFO) expansion The role focuses on annual business planning, retail expansion strategy, franchise development, and performance oversight, ensuring sustainable topline growth and profitability across the retail network.

Key Responsibilities

Business Planning & Channel Growth

• Build and deliver the annual business plan for the EBO channel, covering both topline and bottom-line objectives.
• Drive channel productivity, store-level profitability, and ROI optimization.
• Track performance against business targets and expansion milestones.

Retail Expansion (EBO & Franchise)

• Drive new store expansion across targeted malls, high streets, and cities under COCO and FOFO models.
• Develop and scale franchise partners across states, with a strong focus on FOFO-led priority expansion.
• Conduct location feasibility studies, catchment analysis, and revenue assessments for new EBOs.
• Ensure on-time new store openings through coordination with landlords, malls, and internal stakeholders.
• Negotiate lease rentals, franchise commercials, and escalation terms in line with brand profitability benchmarks.

Store Performance & Governance

• Review EBO and franchise store performance against sales, productivity, and profitability KPIs.
• Identify underperforming stores and work with stakeholders on corrective action plans.
• Ensure adherence to brand standards, commercial norms, and franchise agreements.

Vendor Payments & Commercial Compliance

• Oversee timely processing and closure of vendor payments related to store setup, maintenance, and ongoing retail operations.
• Coordinate with Accounts and Finance teams to ensure accurate invoicing, approvals, and on-time disbursements.
• Monitor vendor contracts, commercials, and payment schedules to ensure compliance with agreed terms.
• Address vendor escalations and ensure smooth vendor relationships across the EBO network.

Customer Experience & Brand Excellence

• Partner with Marketing and Product teams to enhance:
• Visual merchandising standards
• In-store shopping experience
• Store throughput and conversion

Ideal Candidate Profile

• Experience:
• 710 years in retail with strong exposure to EBO and Franchise expansion
• Proven experience in COCO & FOFO store rollouts
• Experience managing performance of 4050+ stores
• Preferred Exposure:
• Apparel /lifestyle brands
• Experience with premium or mid-premium retail formats
• Strong understanding of retail real estate and franchise economics
• Strong connect with Mall team and Area Consultants

Key Skills & Competencies

• Retail expansion and franchise development expertise
• Strong negotiation and commercial acumen
• Financial discipline and vendor management skills
• Analytical and ROI-driven mindset
• Excellent stakeholder management