Growth Manager - Leading Insurance Company

Job Role Summary :

The InApp Engagement Manager is responsible for driving user engagement, retention, and activation within a mobile application. This role works closely with product, marketing, analytics, and design teams to create personalized, data-driven engagement strategies that keep users active, satisfied, and returning to the app. The position directly influences app growth, revenue, and long-term user loyalty.

Key Responsibilities :

Analyze user data and identify engagement trends:

• This involves using analytics tools to understand how users are interacting with the app, what features they are using the most,
• And where they are dropping off. Tools Google analytics, Adobe Marketing Cloud, User Experior or equivalent heatmap tools.

Develop and implement engagement strategies:

• Based on the data analysis, the In-App Engagement Manager will develop and implement strategies to improve user engagement and re- engagement.
• This includes the efficient use of marketing automation tools such as Clevertap, Netcore etc. to communicate to the user using push notifications, in-app messages, in app nudges, email marketing,

gamification, loyalty programs, and personalized content.

Create and manage A/B tests:

• A/B testing is a crucial way to test different engagement strategies and see what works best.
• The In-App Engagement Manager will be responsible for creating and managing these tests, and then analysing the results to make data- driven decisions.

• The In-App Engagement Manager will need to work closely with product and marketing teams to ensure that all engagement initiatives are aligned with the overall app strategy.
• The in-App manager must have knowledge of retargeting and experience in retargeting users across platforms.

Creative Designing:

• Experience in photoshop and equivalent tools in creating marketing collateral is an added advantage.