Marketing Operations & Content Associate

Were looking for a proactive Marketing Operations & Content Associate who can independently manage end-to-end marketing execution and content creation.

This role combines:

• Marketing automation & CRM operations (HubSpot-led)
• Digital campaign execution and performance marketing
• High-quality B2B content creation across multiple formats

The ideal candidate is a blend of strategist, executor, and storyteller — someone who can build scalable marketing processes while creating impactful content that drives engagement, lead generation, and pipeline growth.

Key Responsibilities:

Content & Communication

• Create long-form and short-form B2B content including blogs, case studies, email campaigns, LinkedIn posts, website copy, and sales collateral
• Develop industry-focused content around logistics, procurement, and supply chain
• Translate product features into clear business value and maintain consistent brand messaging

Marketing Operations & Automation

• Manage and optimize HubSpot workflows, CRM operations, and marketing automation
• Set up lead nurturing journeys, email workflows, landing pages, lead scoring, and segmentation
• Maintain CRM hygiene, reporting accuracy, and campaign tracking systems

Campaign Execution & Performance Marketing

• Execute and optimize paid and organic campaigns across LinkedIn, email, and digital channels
• Manage audience targeting including retargeting, ABM, and lookalike audiences
• Monitor campaign metrics such as CTR, CPL, conversions, and pipeline contribution

Analytics & Optimization

• Track campaign and funnel performance through dashboards and reporting
• Identify conversion drop-offs and improve lead journeys and campaign efficiency
• Use insights and data to optimize targeting, messaging, and overall marketing performance

Qualifications:

• Bachelors/Masters degree in Business Administration, Engineering, Information Systems, or a related field.
• 3–8 years of experience as a Product Owner, Business Analyst, or similar role preferably in manufacturing, logistics, or supply chain management.
• Proven track record of working in startup environments or dynamic, fast-paced organizations.
• Hands-on experience in ERP development/implementation and exposure to 0–1 product building.

Skills:

• HubSpot Marketing Hub & CRM
• Marketing automation and lead nurturing workflows
• CRM management, lead scoring, and audience segmentation
• LinkedIn Campaign Manager and paid campaign execution
• B2B content strategy, copywriting, and storytelling
• Email marketing and drip campaign management
• Campaign analytics, reporting, and dashboard creation
• Performance marketing and funnel optimization
• Understanding of SaaS business models and enterprise marketing
• Knowledge of B2B demand generation and customer lifecycle marketing

Competencies:

• 3–6 years of experience in B2B SaaS, logistics, procurement, or supply chain marketing
• Ability to independently plan, execute, and optimize end-to-end marketing campaigns
• Strong written and verbal communication skills across technical and business audiences
• Comfortable managing content, tools, systems, analytics, and campaigns simultaneously
• Strong analytical mindset with the ability to derive actionable insights from campaign data
• Excellent stakeholder management and cross-functional collaboration abilities
• Strong ownership mindset with the ability to thrive in fast-paced startup environments
• Detail-oriented approach toward CRM hygiene, reporting accuracy, and campaign execution

Traits We Value:

At FreightFox, we believe mindset matters as much as skillset. Here are the traits that make someone a great fit for our team:

• Doer, Not Just a Thinker: You believe in execution and ownership — less about endless planning and more about delivering outcomes.
• Customer Obsessed: You understand buyer journeys deeply and create experiences that genuinely add value.
• Creative Yet Analytical: You enjoy blending storytelling with data-driven decision-making.
• Hands-On & Curious: You experiment, learn quickly, and continuously optimize campaigns and systems..
• Collaborative Yet Independent: You can own projects end-to-end while working effectively with cross-functional teams.
• Adaptable & Resilient: You thrive in ambiguity, move fast, and embrace the startup mindset.

What We Offer:

• A high-energy environment where youll work alongside people building innovative tech solutions for the logistics industry
• Opportunity to be part of the early team of a fast-growing startup
• Ownership-driven culture with meaningful impact
• Competitive compensation package
• ESOPs / Stocks — participate in the companys growth journey
• Freedom to experiment, innovate, and build scalable marketing systems

About Us: 

At FreightFox, were not just moving freight — were reimagining the future of logistics for Indias manufacturing enterprises.

As a fast-growing B2B logistics tech startup, we thrive on innovation, speed, and data-driven problem-solving that transforms the way freight operates in India.

Were a young, energetic team obsessed with delivering exceptional customer experiences. Every campaign we run, every workflow we build, and every piece of content we create is aimed at helping businesses move smarter and grow faster.

If youre excited about building impactful marketing systems, creating meaningful B2B content, and shaping the future of logistics technology — FreightFox is the place for you.