Digital Marketing Specialist (LinkedIn Research & Content B2B Tech)

Were Frenus, a Germany-based market research & execution firm that helps companies like Mercedes-Benz, Deutsche Telekom, Hilti, and Zoom make better strategic decisions and connect with their audiences. We support our clients with market intelligence, community building, and sales enablement, all focused on B2B tech, digitalization, and innovation.

Now were growing our own marketing engine and looking for someone whos sharp, curious, and ready to help us shape Frenus digital presence, post by post, edition by edition.

What youll do

Youll work directly with Varun (Senior Digital Marketing Manager), our Marketing team and our Management to run and grow Frenus content & community output across LinkedIn, Beehiiv, and our Webflow blog. Your role is built on research quality, tool fluency, and a genuine interest in B2B topics.

Core Focus: ICP & Post Research

The heart of the role. Identify and analyze high-quality LinkedIn posts from our ideal customer profiles across fice main topics including B2B Marketing, Smart Manufacturing, Next-Gen Vehicles, and PE & M&A. Surface whats resonating, whats hype, and what deserves a wider audience.

• LinkedIn newsletters: Research, structure, and support publishing 15 bi-weekly newsletter editions bi-weekly across our full portfolio
• Beehiiv editions: Draft and manage our Beehiiv newsletter editions, structured, visual, and consistently valuable
• Webflow blog: Write and publish summary articles for each newsletter edition on our Webflow website, clean, concise, optimized.
• Trend monitoring: Stay on top of B2B tech, digitalization, and consulting topics. Know whats emerging and whats noise

• Content & engagement: Support LinkedIn post writing, comments, and community engagement using current best practices
• Events support: Help organize and promote online events like webinars and roundtables as part of the content calendar

What Were Looking For

• LinkedIn is your playground, youve used it actively for content, outreach, or community work and you know what drives engagement in a B2B context
• AI tools are in your toolkit, you work purposefully with tools like ChatGPT, Claude, Perplexity, Canva, and Beehiiv. You understand their power and their limits
• Volume doesnt scare you, 15 newsletter editions per week across multiple verticals is real output. You stay organized, consistent, and quality-driven under that cadence (thats what we currently do with the team)
• Content mindset, you enjoy crafting clear messages, experiment with formats, and polish your work before sending it out
• Fluent in English, written and spoken, with clarity and tone appropriate for a European B2B audience
• Transparent team player

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  Get Hired
  , you share progress openly, communicate proactively, and treat feedback as fuel

Why Frenus

• Real impact from day one, your research and content directly shapes how Frenus and our communities are perceived
• Smart team, flat hierarchy, collaborate with experienced consultants and marketers, give input, and grow fast
• Tools & learning culture, we dont just talk innovation, we build it into daily work. Youll have space to try, learn, and evolve
• Fully remote, time-zone aligned, we work 6am3pm CET (9:30am6:30pm IST), so youre fully synced with the Global team without unusual hours

Interested

• Wed love to hear from you, and see how you think and work
• Feel free to get in contact with Varun Mehta if you have additional questions