Frequency - Digital Performance Marketing Manager

Job Summary:
NVT Group is seeking applications from experienced Digital Performance Marketing professionals to own and scale paid media growth across multiple digital channels. This role requires a strong mix of strategic thinking, hands-on execution, and data-driven decision-making to drive efficient customer acquisition and maximize ROAS.
The ideal candidate will lead performance marketing strategy, manage significant budgets, optimize full-funnel campaigns, and collaborate cross-functionally to accelerate business growth.
Key Responsibilities:

- Own end-to-end performance marketing strategy across Google Ads, Meta, LinkedIn, TikTok, and other paid media platforms
- Plan, manage, and optimize large-scale acquisition campaigns with a strong focus on ROAS, CAC, LTV, and conversion efficiency
- Manage and allocate multi-channel budgets strategically to meet growth targets
- Build and optimize full-funnel marketing campaigns (awareness consideration conversion retention)
- Lead advanced audience segmentation, remarketing, and lookalike modelling strategies
- Drive continuous A/B testing across creatives, landing pages, bidding strategies, and funnels
- Collaborate with creative, content, and product teams to improve ad performance and conversion rates
- Oversee tracking infrastructure including GA4, GTM, pixel setup, and attribution models
- Analyse campaign performance, generate insights, and present reports to leadership with actionable recommendations
- Identify growth opportunities through experimentation, new channels, and scaling strategies
- Mentor junior marketers and guide execution where applicable
- Stay ahead of industry trends, algorithm updates, and platform innovations