Digital Marketing Manager

About Furlenco :

Furlenco is a different furniture company. We enable the urban Indian to live better today in their homes, by giving them award-winning furniture and home decor with a basket of access to rent, buy, sell and buy back.

All of our furniture is designed in-house by experts. We dont just give furniture. We provide decor, accessories and appliances as well. We have launched our first ever offline stores so that one can furnish their entire home, room or corner without traversing multiple stores or websites !

Role Overview :

Were looking for a data-driven, creative, and performance-oriented Asst. Manager – Digital Marketing to manage our digital growth charter across paid, organic, and retention channels. The ideal candidate has deep expertise in full-funnel performance marketing, growth experimentation, and brand-led storytelling, with a proven track record of scaling D2C or subscription-based businesses.

Key Responsibilities :

1. Performance Marketing & Growth

• Own and optimize paid acquisition across Google Ads, Meta, YouTube, Display, and OTT

platforms.

• Manage large-scale budgets with focus on CAC, ROAS, LTV, and payback period optimization.

• Build and run performance campaigns across cities, categories, and product lines.

• Collaborate with the creative team to develop high-performing ad creatives and test hypotheses

for scaling.

2. Retention & Lifecycle Marketing

• Drive CRM and remarketing strategies across email, WhatsApp, push, and in-app channels.

• Work with product and data teams to improve on-site conversion rates and user journeys.

• Implement RFM segmentation, cohort analysis, and churn reduction strategies.

3. Brand & Content Integration

• Partner with brand and content teams to ensure consistent messaging and storytelling across

channels.

• Lead integrated digital campaigns that amplify brand films, influencer collaborations, and PR

moments.

• Measure and optimize for both performance and brand lift.

4. Analytics & Experimentation

• Build a data-first culture — set up dashboards, track KPIs, and lead weekly performance reviews.

• Design and execute growth experiments (landing page A/B tests, funnel improvements, pricing

tests, etc.).

• Leverage tools like GA4/GTM, Looker Studio, Moengage/Clevertap, Mixpanel, or

Appsflyer/Singular for data-driven decisions.

Ideal Candidate Profile

• Experience in digital marketing, growth, or performance marketing roles.
• Proven success in D2C / subscription / app-based consumer businesses (experience in furniture, home, or lifestyle sectors is a plus).
• Hands-on expertise in Google Ads, Meta Ads, YouTube, DV360, and strong familiarity with GA4 / Appsflyer / Mixpanel.
• Strong analytical mindset — fluent in Excel / Sheets, attribution modeling, and ROI analysis.
• Experience in creative testing frameworks and storytelling-led performance campaigns.
• Excellent stakeholder management and communication skills.
• Hustler attitude with a mix of strategy + executional excellence.

Key KPIs :

• Customer Acquisition Cost (CAC)

• Marketing ROI / ROAS

• Conversion Rate & Lead-to-Subscription Rate

• LTV:CAC Ratio

• Retention / Churn Rate

• Brand & Digital Engagement Metrics