Senior Manager, Digital Marketing

You will be key in the development and execution of a scalable Digital Marketing strategy to drive marketing campaigns, traffic, lead generation and efficiencies. You will lead all the Performance Marketing initiatives and will oversee the creation and delivery of innovative and effective marketing campaigns across all channels with a tangible and measurable ROI.

As Senior Manager Digital Marketing, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Roles and Responsibilities

Manage Digital Marketing Channels

• Ideate & own digital paid media strategy for all digital channel: SEM, FB, Youtube, Shopping, Display/Discovery, Paid Social, Affiliate etc
• Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
• Drive marketing programs which are highly targeted, basis content affinity of relevant segmented audience cohorts

• Work with affiliate partners to optimize install & conversion campaigns
• Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact

App Marketing/User Engagement & Retention

• Provide strategic directions to increase revenue generated through Furlencos app by driving higher installs and nurturing app leads
• Oversee all app acquisition and engagement marketing campaigns (e.g., install campaigns, push, email, in-app message)
• Implementation of custom events and analytics tools
• Strategize and create user journeys and communication on Moengage/other CRM tools
• Suggest and onboard new app acquisition channels (other than Google and Facebook)
• Leverage data to understand user conversion funnels, LTV/CAC, and cohort behaviour to design influential in-app marketing campaigns that will improve app behaviour or reduce churn

Qualifications and Experience

• 5 to 8 years of relevant experience in Paid advertising, mainly Facebook Ads, Google Ads and CRM tools like Moengage, Clevertap etc.
• Prior experience in E-commerce preferred with a specialization in Marketing
• Experience in handling large scale campaign planning, optimization for both performance and brand impact
• Demonstrated ability in executing results, with strong attention to detail
• Experience in team management