Sr. Brand Manager

Experience & Education

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Total Experience: 5–7 years

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Core Requirement:

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3–5 years as Product Manager / Brand Manager in Pharma

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Education:

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Pharmacy Graduate (B.Pharm / M.Pharm mandatory)

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MBA (Marketing) preferred

Domain Expertise (Mandatory Mix)

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OTC / Consumer Healthcare – Strong exposure

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Rx (Prescription Pharma) – Minimum 3 years (No Oncology)

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FMCG Experience – Minimum 2 years

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Digital Marketing Experience across brands (campaigns, omnichannel, e-detailing, performance/digital launches)

Geographical Exposure

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Bangladesh

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Sri Lanka

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South Asia / Emerging Markets

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Comfortable working with multi-country stakeholders and regional brand strategies

Key Responsibilities

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Own end-to-end brand strategy for OTC and Rx portfolios

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Drive digital-first brand building and integrated marketing campaigns

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Manage regional launch excellence and lifecycle planning

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Lead market expansion strategies across South Asian markets

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Partner with sales, medical, regulatory, and digital teams

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Analyze market insights, competitive intelligence, and P&L drivers

Leadership & Team Management

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Strong stakeholder influence without direct authority

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Mentor junior brand managers and cross-functional teams

Strategic Capability

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Must be strategically strong, not execution-only

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Experience with:

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Brand architecture & portfolio rationalization

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Long-term growth planning

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Consumer insight–led innovation

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Able to operate at Senior Manager maturity level

Travel Requirement

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International travel: 1 week per month

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Markets: South Asia cluster

Ideal Candidate Snapshot

A pharmacy graduate with strong OTC + Rx foundations, FMCG brand thinking, digital marketing depth, and proven South Asia exposure — ready to operate at a senior strategic level with regional responsibility.