Head Of Marketing

Key Responsibilities

1. Marketing Strategy & Leadership

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  Define and lead the overall marketing vision, aligning closely with business objectives and sales targets.

  
  
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  Develop integrated marketing strategies to build brand equity, drive lead acquisition, and support product/service growth.

  
  
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  Create quarterly and annual marketing roadmaps with clear KPIs and budget allocation.

  
  
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  Build and manage a high-performing marketing team across digital, content, design, communications, and analytics.

  
  

2. Brand Management

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  Establish, manage, and evolve the brand’s identity, tone of voice, and visual language across all channels.

  
  
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  Ensure consistency in brand messaging across internal and external communications.

  
  
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  Build brand awareness through ATL/BTL activities, PR initiatives, and influencer partnerships.

  
  
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  Track brand perception and initiate corrective actions as needed.

  
  

3. Digital Marketing

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  Oversee performance marketing campaigns across Google Ads, Facebook, LinkedIn, and other channels.

  
  
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  Optimize customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates.

  
  

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  Implement SEO/SEM strategies to improve website traffic and lead quality.

  
  
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  Oversee social media presence, engagement metrics, and platform growth.

  
  

4. Content & Communication

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  Develop a content strategy that supports inbound marketing, thought leadership, and customer education.

  
  
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  Guide creation of blogs, whitepapers, videos, newsletters, email campaigns, and product collateral.

  
  
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  Ensure consistent messaging and storytelling across all formats and platforms.

  
  

5. Product & Growth Marketing

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  Work closely with the product, sales, and customer success teams to launch new offerings.

  
  
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  Define go-to-market (GTM) strategies and support product positioning in a competitive landscape.

  
  
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  Identify cross-sell/upsell opportunities and implement campaigns to support customer lifecycle marketing.

  
  

6. Market Research & Analytics

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  Monitor market trends, competitor positioning, and consumer behavior insights to inform strategy.

  
  
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  Use tools like Google Analytics, CRM dashboards, and marketing automation reports to drive data-driven decisions.

  
  
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  Present monthly performance updates to the executive team with actionable insights and ROI tracking.

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7. Budgeting & Vendor Management

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  Define and manage the annual marketing budget, ensuring optimal ROI across channels.

  
  
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  Collaborate with external agencies, media buyers, designers, content creators, and PR partners.

  
  
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  Evaluate performance of third-party vendors and freelancers against SLAs and deliverables.