Brand Activation/Marcom Lead

One of the reputed, Creative Agencies Group from KSA is seeking to hire a Brand Activation & PR marketing Lead for their eCommerce platform in leisure activity handling the UAE & KSA market.

About the Role

You will shape how the brand is perceived across digital, physical, and community touchpoints by driving storytelling, setting creative direction, and building an always-on communication ecosystem.

Responsibilities

• Brand Narrative & Identity
• Build and own the master narrative who we are, what we stand for, how we are different.
• Translate the brand identity into consistent communication frameworks, tone of voice, and storytelling systems.
• Evolve brand's visual and verbal identity across channels, formats, and audience segments.

• Storytelling & Content Ecosystem
• Architect and supervise all creative storytelling: Posts Videos Reels Shorts Long-form stories Product narratives Founder-led storytelling.
• Develop scalable content pillars tailored for youth, young adults, parents, gamers, and hobbyists.
• Ensure every piece of content has strategic intent awareness, aspiration, engagement, advocacy.

• Integrated Marketing Communications
• Build omnichannel communication plans using: Social Media, Direct Marketing, Email/SMS, Influencer, PR, Activations, On-ground events, Community.
  
• Ensure consistent brand messaging across performance campaigns, offline activations, and brand-led storytelling.
• Partner closely with the Performance Marketing team to ensure creative + brand + conversion alignment.

• Creative Leadership
• Lead a multidisciplinary creative team (designers, video editors, copywriters, community managers).
• Set high creative standards conceptual, visual, and narrative.
• Mentor the team to create breakthrough ideas that scale across formats and surfaces.

• PR, Activations & Brand Experience
• Drive thought leadership, press narratives, and high-impact brand events.
• Build the on-ground activation engine from mall events to school partnerships, community days, mascot appearances, and large-scale launches.
• Strengthen brand recall through consistent experiential touchpoints.
• Data-led Storytelling
• Use insights from social analytics, audience listening, platform trends, and performance metrics to refine messaging.
• Understand what stories convert, what stories engage, and what stories build long-term memory.

• Cross-functional Influence

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• Work closely with Growth, eCommerce, Retail, Category, Design, and Customer Experience teams.
• Partner with the CEO on key narrative shifts, founder-led storytelling, market positioning, and brand moments.

What Success Looks Like

• Our client has a clear, distinctive, emotionally resonant brand narrative in the market.
• Social media transitions from posting to purposeful storytelling.
• Creative output becomes consistent, high quality, and strategic.
• PR, activations, and offline events shift from ad-hoc to brand-building assets.

Qualifications

• 7 years in Brand Marketing / Creative Strategy / MarCom / Content Leadership.
• Experience at a digital-first brand, youth brand, consumer internet company, or creative agency.
• Deep understanding of storytelling, content formats, pop culture, social behaviors, and youth marketing.
• Strong creative judgement with ability to brief, mentor, and challenge creative teams.
• Demonstrated ability to build omnichannel narratives (digital + offline).
• Arabic proficiency is an added advantage.