Assistant Manager, Marketing Analytics!

Department Icon Data Science Analytics & Machine Learning
149+ Applicants
Posted: 1 year ago
0-1 years
Bengaluru / Bangalore, Karnataka
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Posted: 1 year ago
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Applicants: 149+
Job Description
About Company
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Job Description

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.


We are inviting applications for the role of Assistant Manager, Marketing Analytics!
In this role, you will be responsible for providing analytical support to US-Based Financial giants for their promotional financing of consumer purchases across Automotive, Electronics & appliances, Furnishing & Flooring, Home Specialty, Jewelry, etc. You will provide support and maintenance to existing management information systems. You will be responsible to understand the existing DW structure, extract relevant information, process the same as per requirement, and generates business insights from the same.
You will be interacting with onshore and internal stakeholders on regular basis to understand & gather business requirements. The ideal candidate must transform these requirements into meaningful analytical studies and explain the cause or future impact.


Responsibilities
. Study and analyze existing business trends and provide actionable insights to increase balances, reduce attrition and improve cross-sell efforts
. Though this is not a modeling role, you will be required to prepare business solutions for our client using Descriptive, Predictive & Prescriptive Analytics/Statistics techniques.
. Communicate business results/interpretations with various partners in Marketing, Finance, Operations, Credit, and IT analytics teams
. Support new product launch initiatives, and measure the impact of existing and new campaigns to optimize investment and maximize returns
. Ability to generate innovative ideas and work on strategic initiatives which would have a significant business impact


. Leverage internal and external data to understand customer propensities and derive/refine deposits strategy
. Expertise in delivering Adhoc requests quickly
. Work directly with the client on an allocated project with direct communication through email and meetings
. Transform business requirements into meaningful analytical studies
. Client presentation of Analytical Projects focusing on explaining cause or future impact
. Create customized reporting solution or tracking mechanism using SAS/SQL/Excel/MS Office
. Generate innovative ideas and work on strategic initiatives which would have a significant business impact
. Analyze the data pulled from the warehouse and do quality checks before reporting out the data


Qualifications we seek in you!
Minimum Qualifications
. Graduate/ Postgraduate

Looking to get Placed? Try our Placement Guarantee Plan


Preferred Qualifications/Skills
. B.Sc./M.Sc. (Statistics)B. A/M.A. (Economics)/MBA Postgraduate would be preferred.
. Excellent Programming skills (SQL/ SAS/Python)
. Analytics exposure in credit card domain with a basic understanding of Statistic Techniques
. Skills Proficiency in MS OFFICE
Knowledge of Banking and Credit card domain
Ability to analyze multi-dimensional data
. Effective communication skills


Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at www.genpact.com and on X, Facebook, LinkedIn, and YouTube.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.

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Marketing

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About Company

Genpact was founded in 1997 as a unit of General Electric. The company was founded as GE Capital International Services (GECIS) in New Delhi. Starting with 20 employees under the leadership of CEO Pramod Bhasin, its charter was to provide business process outsourcing solutions to GE's businesses. In the beginning, GECIS created processes for outsourcing back-office activities for GE Capital such as processing car loans and credit card transactions. It was an experimental concept at the time and the beginning of the Business-Process-Outsourcing (BPO) industry.


One year after its launch, GECIS employed about 800 people and generated revenues of US$4 million. By 2001, GECIS operations had grown to 12,000 employees and the company began to manage a wide range of processes across GE's financial services and manufacturing businesses. Jack Welsh, CEO of GE at the time, said that GECIS was a key driver of GE’s growth between 1998 and 2001, and was responsible for reducing operating costs by approximately US$1 billion.


In 2003, GE reduced its stake in GECIS to 40% and sold the remainder to two American private equity firms. At the time of the sale, GECIS employed around 13,000 people in India and 4,000 people in the US, China, Hungary and Mexico, providing a range of solutions in areas such as finance and accounting, insurance claim processing, IT management and technical support.


By 2004, GECIS oversaw around 700 business processes for GE that had migrated from the US to India, generating revenues of US$426 million.

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Important dates & deadlines?

Application Deadline

17 Mar 25, 06:01 PM IST

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