Assistant Vice President, Global Account-Based Marketing (ABM) Lead?

Inviting applications for the role of Assistant Vice President, Global Account-Based Marketing (ABM) lead
As the Global ABM lead, you will be a strategic partner to sales, Marketing industry leads, and growth operations, driving personalised marketing efforts for high-value accounts. This role is central to aligning marketing and sales to accelerate pipeline and revenue growth through targeted campaigns, and to leading the structure and execution of Genpacts executive relationship programme across 155 strategic accounts.

You will own the end-to-endprogramme management of ABM, working closely withUnit Marketing,Centres of Excellence, andGrowth Operationsto deliver a scalable, insight-led ABM strategy that leverages AI and technology to optimise performance.

This role is a key enabler of Genpacts ambition to become aglobal leader in agentic and advanced technology solutions, helping position our capabilities in front of the most strategic clients. It also offers a unique opportunity to bring our refreshed brandOn Itto life-through bold, relevant, and personalised storytelling that reflects our commitment to transformation and action.

Responsibilities

• Strategic Planning & Programme Management
  Lead the planning, governance, and execution of ABM programmes across priority accounts, including the 155 strategic accounts, ensuring alignment with sales and growth objectives.

• Executive Relationship Programme
  Design and deliver a structured executive engagement programme for priority clients, integrating ABM tactics to deepen relationships and drive growth.

• Cross-Functional Liaison
  Collaborate with Unit Marketing, Centres of Excellence, and Growth Operations to ensure ABM efforts are aligned with broader marketing and business strategies.

• Account Intelligence
  Identify key accounts, stakeholders, and buying committees, and develop tailored engagement strategies based on deep account insights.

• Campaign Execution
  Create personalised content and experiences across channels-email, events, webinars, digital ads-tailored to account needs and buying stages.

• AI & Technology Enablement
  Apply smart use of AI, data, and marketing technology to scale ABM efforts, improve targeting, and optimise campaign performance.

• Performance Analysis
  Track campaign effectiveness, pipeline contribution, and engagement metrics continuously optimise based on insights.

• Budget Management
  Ensure efficient use of resources to maximise ROI across ABM programmes.

• Innovation & Brand Activation
  Stay current with ABM tools, trends, and best practices bring new ideas to elevate programme impact and showcase Genpacts On It brand through every touchpoint.

Qualifications we seek in you!

Minimum Qualifications

• Proven experience in ABM or strategic B2B marketing, ideally within tech, consulting, or digital services.

• Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot).

• Strong collaboration, communication, and analytical skills.

• Experience managing cross-functional programmes and executive-level engagement.

Preferred Qualifications/ Skills

• Strategic and innovative mindset with a bias for action.

• Detail-oriented and organised, with strong programme management capabilities.

• Passionate about building long-term customer relationships.

• Adaptive to a fast-paced, evolving marketing landscape.

• Comfortable working across global teams and senior stakeholder