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Job Description
What role you will play in team: Analyze digital marketing data and provide insights to optimize campaigns.
What you will do: Track key metrics, identify trends, and recommend improvements.
Key responsibility:
- Track and analyze key digital marketing metrics (website traffic, conversion rates, etc.).
- Identify trends and patterns in data to optimize campaigns.
- Develop reports and presentations to communicate findings to stakeholders.
- Collaborate with marketing teams to implement data-driven recommendations.
- Stay up-to-date with the latest digital marketing analytics tools and techniques.
Required Qualification and Skills:
- Bachelor's degree in Marketing, Analytics, or a related field.
- 1-2 years of experience in digital marketing analytics.
- Proficiency in data analysis tools (e.g., Google Analytics).
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
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Benefits Included:
- Competitive salary and benefits package.
- Opportunities for career growth and development.
- Work in a collaborative and supportive environment.
- Utilize cutting-edge digital marketing technologies.
A Day in the Life: Analyzing data, identifying trends, creating reports, and collaborating with marketing teams.
Skills
Digital Marketing AnalyticsGoogle AnalyticsData AnalysisReportingProblem-SolvingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Genpact was founded in 1997 as a unit of General Electric. The company was founded as GE Capital International Services (GECIS) in New Delhi. Starting with 20 employees under the leadership of CEO Pramod Bhasin, its charter was to provide business process outsourcing solutions to GE's businesses. In the beginning, GECIS created processes for outsourcing back-office activities for GE Capital such as processing car loans and credit card transactions. It was an experimental concept at the time and the beginning of the Business-Process-Outsourcing (BPO) industry.
One year after its launch, GECIS employed about 800 people and generated revenues of US$4 million. By 2001, GECIS operations had grown to 12,000 employees and the company began to manage a wide range of processes across GE's financial services and manufacturing businesses. Jack Welsh, CEO of GE at the time, said that GECIS was a key driver of GE’s growth between 1998 and 2001, and was responsible for reducing operating costs by approximately US$1 billion.
In 2003, GE reduced its stake in GECIS to 40% and sold the remainder to two American private equity firms. At the time of the sale, GECIS employed around 13,000 people in India and 4,000 people in the US, China, Hungary and Mexico, providing a range of solutions in areas such as finance and accounting, insurance claim processing, IT management and technical support.
By 2004, GECIS oversaw around 700 business processes for GE that had migrated from the US to India, generating revenues of US$426 million.
Important dates & deadlines?
Application Deadline
29 Jun 25, 11:43 AM IST
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Digital Marketing Analyst
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