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Job Description
What role you will play in team: Drive lead generation through targeted digital marketing campaigns.
What you will do: Develop and implement strategies to attract high-quality leads for Genpact's services.
Key responsibility:
- Develop and execute digital marketing campaigns (SEO, SEM, Social Media, Email Marketing).
- Manage and optimize marketing campaigns across various channels.
- Track and analyze campaign performance, identifying areas for improvement.
- Collaborate with sales team to nurture leads and close deals.
- Stay updated on industry trends and best practices in digital marketing.
- Develop and maintain marketing reports and dashboards.
Required Qualification and Skills:
- Bachelor's degree in Marketing or related field.
- 2-4 years of experience in digital marketing, with a focus on lead generation.
- Proven ability to manage and optimize marketing campaigns.
- Strong analytical and reporting skills.
- Experience with various digital marketing tools (e.g., Google Analytics, SEMrush).
Looking to get Placed? Try our Placement Guarantee Plan
Benefits Included:
- Competitive salary and benefits package.
- Opportunities for career growth and development.
- Collaborative and supportive work environment.
- Exposure to cutting-edge technologies and strategies.
A Day in the Life: A typical day involves campaign optimization, data analysis, collaboration with sales, and staying updated on industry trends.
Skills
SEOSEMSocial Media MarketingEmail MarketingLead GenerationMarketing AutomationGoogle AnalyticsIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Genpact was founded in 1997 as a unit of General Electric. The company was founded as GE Capital International Services (GECIS) in New Delhi. Starting with 20 employees under the leadership of CEO Pramod Bhasin, its charter was to provide business process outsourcing solutions to GE's businesses. In the beginning, GECIS created processes for outsourcing back-office activities for GE Capital such as processing car loans and credit card transactions. It was an experimental concept at the time and the beginning of the Business-Process-Outsourcing (BPO) industry.
One year after its launch, GECIS employed about 800 people and generated revenues of US$4 million. By 2001, GECIS operations had grown to 12,000 employees and the company began to manage a wide range of processes across GE's financial services and manufacturing businesses. Jack Welsh, CEO of GE at the time, said that GECIS was a key driver of GE’s growth between 1998 and 2001, and was responsible for reducing operating costs by approximately US$1 billion.
In 2003, GE reduced its stake in GECIS to 40% and sold the remainder to two American private equity firms. At the time of the sale, GECIS employed around 13,000 people in India and 4,000 people in the US, China, Hungary and Mexico, providing a range of solutions in areas such as finance and accounting, insurance claim processing, IT management and technical support.
By 2004, GECIS oversaw around 700 business processes for GE that had migrated from the US to India, generating revenues of US$426 million.
Important dates & deadlines?
Application Deadline
27 Jun 25, 11:41 AM IST
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Digital Marketing Specialist - Lead Generation
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