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Job Description
What role you will play in team: Lead the development and execution of integrated marketing campaigns that align with overall business objectives. Collaborate closely with sales and product teams.
What you will do: Develop and manage marketing budgets, track campaign performance, and provide regular reports to senior management. Collaborate on content strategy and creation.
Key responsibility:
- Develop and implement multi-channel marketing strategies
- Manage marketing budgets and track ROI
- Collaborate with sales to develop lead generation strategies
- Manage and analyze marketing data to optimize campaigns
- Develop engaging content for various marketing channels
- Stay up-to-date on the latest marketing trends and technologies
Required Qualification and Skills:
- Bachelor's degree in Marketing or related field
- 3-5 years of experience in B2B marketing
- Experience with marketing automation tools (Marketo, HubSpot, etc.)
- Strong analytical and reporting skills
- Excellent communication and presentation skills
- Experience with various marketing channels (digital, social media, email)
Looking to get Placed? Try our Placement Guarantee Plan
Benefits Included:
- Competitive salary and benefits
- Opportunities for professional development
- Collaborative and supportive work environment
- Health insurance
- Paid time off
A Day in the Life: A typical day involves working on various marketing projects, from developing campaign strategies to analyzing data and providing reports. You will also be collaborating with other team members and stakeholders.
Skills
B2B MarketingMarketing AutomationMarketing AnalyticsCampaign ManagementContent StrategyLead GenerationIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Genpact was founded in 1997 as a unit of General Electric. The company was founded as GE Capital International Services (GECIS) in New Delhi. Starting with 20 employees under the leadership of CEO Pramod Bhasin, its charter was to provide business process outsourcing solutions to GE's businesses. In the beginning, GECIS created processes for outsourcing back-office activities for GE Capital such as processing car loans and credit card transactions. It was an experimental concept at the time and the beginning of the Business-Process-Outsourcing (BPO) industry.
One year after its launch, GECIS employed about 800 people and generated revenues of US$4 million. By 2001, GECIS operations had grown to 12,000 employees and the company began to manage a wide range of processes across GE's financial services and manufacturing businesses. Jack Welsh, CEO of GE at the time, said that GECIS was a key driver of GE’s growth between 1998 and 2001, and was responsible for reducing operating costs by approximately US$1 billion.
In 2003, GE reduced its stake in GECIS to 40% and sold the remainder to two American private equity firms. At the time of the sale, GECIS employed around 13,000 people in India and 4,000 people in the US, China, Hungary and Mexico, providing a range of solutions in areas such as finance and accounting, insurance claim processing, IT management and technical support.
By 2004, GECIS oversaw around 700 business processes for GE that had migrated from the US to India, generating revenues of US$426 million.
Important dates & deadlines?
Application Deadline
05 Aug 25, 11:41 AM IST
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Senior Marketing Specialist
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