Digital Marketing Manager

Job Title: Digital Marketing & Brand Manager

Location: Remote

Experience: 48 years

Industry: HR Technology / Professional Networking Platform

Salary: INR 40,000 per month + Variable pay linked to the performance

Role Overview

We are an ambitious startup building a secure, anonymous Executive Intelligence Platform. We are looking for a proactive and resourceful candidate with very good language skills and someone who can roll up sleeves to attain outcomes as individual contributor.

This role requires a combination of digital marketing expertise, creative design capability, and brand management skills to build awareness, attract professionals to the platform, and create a strong online presence.

Key Responsibilities

• Develop and execute digital marketing strategies to grow the platforms user base.
• Manage campaigns across LinkedIn, Google, and other relevant digital channels.
• Optimize digital campaigns to drive engagement, sign-ups, and platform usage.
• Develop and maintain the platforms brand identity and positioning. And function as single point for all creative aspects for on/off the platform for the firm.
• Ensure consistent branding across website, social media, and marketing communications.
• Manage brand messaging aligned with the companys vision and target audience.
• Create marketing visuals, banners, and social media creatives.
• Design promotional materials, newsletters, and campaign assets.
• Ensure all marketing materials maintain high visual quality and consistency.
• Manage and grow the companys presence across professional social platforms.
• Plan and execute content calendars aligned with industry trends and HR topics.
• Work closely with the product and community teams to promote new platform features.

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  Improve website visibility through SEO and digital marketing initiatives.
• Monitor campaign performance and provide insights to improve marketing effectiveness.
• Track user acquisition metrics and marketing ROI.

Required Skills & Qualifications

• 48 years of experience in digital marketing, preferably within technology platforms, online communities, or SaaS companies.
• Strong knowledge of digital marketing tools, social media marketing, and SEO.
• Hands-on experience with design tools such as Canva, Adobe Creative Suite, or similar.
• Experience in brand building / management and online community growth is highly desirable.
• Understanding of professional platforms, or networking ecosystems is a plus.

Education:

• Masters or Bachelors degree in Marketing, Business Administration, Communications, or related field.