Marketing Manager

Job description / Role

Responsibilities:

- Develop and implement comprehensive marketing plans and strategies to achieve the companys goals;
- Conduct marketing research for the target markets of the region, consumer preferences and competiton analysis;
- Cooperate with the sales team to coordinate marketing plans with the goals and objectives of sales, revenue, loyalty base growth;
- Manage the marketing budget and allocate resources efficiently to maximize return on investment;
- Monitor the creation and implementation of marketing campaigns on various channels, including digital, print, social media and events;
- Track and analyze marketing performance indicators to measure campaign performance and decision-making;
- Monitor industry trends, consumer behavior, and new technologies to identify new marketing opportunities;

- Build and maintain strong relationships with the media, advertising agencies and other stakeholders;
- Represent the interests of the company on marketing projects, initiatives, advertising campaigns;
- To form and approve the plan of marketing promotional activities of the trade marketing calendar;
- Collaborate with cross-functional teams, such as product development and customer service, logistics, retail chain direction, development to ensure consistency of the brand message, achieve company goals and generate positive customer experience;
- Lead, form and develop a marketing team to achieve the companys goals and perform marketing functions in the Middle East region;
- Develop and maintain a strong brand image in the region through consistent communication and visual identity;
- Evaluate and recommend new marketing tools, products, solutions to iimprove the effectiveness of marketing investments;
- Create a marketing budget and coordinate investments to achieve goals.

- Higher education (preferably in marketing);
- At least three years of experience in a Marketing Manager position;
- Hands-on experience with web analytics tools;
- Ability to turn creative ideas into effective advertising projects;
- Strong work skills with a wide range of online and offline marketing channels;
- Experience working in the Middle East;
- Fluent English.

About the Company

Established in 1996 Gold Apple is an omnichannel beauty retailer spanning Russia, Kazakhstan, Belarus and Qatar. Our emphasis lies in individuals — our employees, partners and clients. Over 11,000 dedicated employees who consistently cultivate a welcoming and uplifting ambiance for all those engaged with us.

We value aesthetics, innovation, ingenuity and fervor, all of which resonate within our stores. With only 41 stores weve secured the second position in terms of trade volume among fragrance and cosmetics retailers in Russia. Furthermore, we hold the top spot in the nation when it comes to revenue per square meter.

In the autumn of 2018 we introduced the Gold Apple online store, which swiftly rose to the pinnacle of revenue within Russias beauty e-commerce landscape by 2020. Now it is leading the Russian top online store in beauty industry.

Our DNA is woven with the spirit of crafting uniqueness across IT, retail, service and sales domains. The desire to make something cool is one of the main drivers of Gold Apple.