Junior Social Media Marketing Associate In Bangalore

Key Responsibilities

• Content creation & strategy:
• Plan and create high-quality Instagram posts, reels, and stories aligned with the brands pastel, playful aesthetic.
• Ideate creative concepts for product shoots, lifestyle Reels, and seasonal campaigns (festivals, store launches, etc.).
• Write catchy, on-brand captions and ensure consistency in visual tone and messaging.

• Track trending audios, memes, and aesthetic formats adapt them to Goodgudis vibe.
• Influencer marketing & collaborations:
• Identify, reach out to, and manage collaborations with micro and nano influencers in the lifestyle, beauty, stationery, and gifting space.
• Brief influencers and co-create engaging Reels showcasing Goodgudi products in fun, natural ways.
• Negotiate deliverables and timelines; ensure brand alignment in influencer content.
• Build a long-term influencer community for seasonal and new collection promotions.

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• Performance & growth:
• Monitor engagement, reach, and conversion metrics for instagram posts and influencer campaigns.
• Suggest ideas to improve engagement (giveaways, reels challenges, and UGC drives).
• Stay updated with platform updates, features, and creative trends to keep the brand relevant and exciting.
  

About Company: Goodgudi is an upcoming fast lifestyle retail company that offers a wide range of products at affordable prices. The founders - Anurag, Sagar, and Chandan, have plenty of experience in building massive companies from scratch. Anurag and Sagar founded DailyNinja, which was an early-morning milk and grocery delivery company that was acquired by BigBasket. Chandan started Setner, which is a successful manufacturing company.
Goodgudi is an omnichannel retail company that focuses on selling everyday utility-based products made with high-quality materials to meet the needs of the modern consumer. We aim to build the Miniso of India by curating an assortment of high-quality and well-designed products and making them available at an affordable price range.