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Job Description
What role you will play in team: You will support the SEM team in managing and optimizing paid search campaigns across various search engines.
What you will do: You will assist in keyword research, campaign setup, bid management, and performance reporting, contributing to overall SEM success.
Key responsibility:
- Assist in keyword research and selection for paid search campaigns.
- Support the setup and management of paid search campaigns on various platforms (Google Ads, Bing Ads).
- Manage bids, budgets, and targeting options to optimize campaign performance.
- Track and analyze campaign performance using various analytics tools.
- Prepare regular reports on campaign performance and provide recommendations for improvements.
- Stay current with the latest SEM best practices and industry trends.
Required Qualification and Skills:
- Bachelor's degree in Marketing, Business, or a related field.
- 0-2 years of experience in search engine marketing (SEM).
- Understanding of PPC advertising principles and best practices.
- Proficiency in using Google Ads and other SEM platforms.
- Excellent analytical and problem-solving skills.
- Strong attention to detail.
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Benefits Included:
- Competitive salary and comprehensive benefits package.
- Opportunities for career advancement and professional development.
- A collaborative and inclusive work environment.
- Comprehensive health and wellness programs.
- Generous paid time off.
A Day in the Life: A day involves analyzing campaign data, optimizing bids and targeting, conducting keyword research, and collaborating with the team to improve SEM performance. Continuous learning and adaptation are essential.
Skills
SEMPPCGoogle AdsBing AdsKeyword ResearchCampaign ManagementData AnalysisReportingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Google India Careers 2025
Google is a global technology leader best known for its search engine, cloud computing, advertising platforms, consumer hardware, and AI innovations. Founded in 1998 by Larry Page and Sergey Brin, and headquartered in Mountain View, California, Google entered the India market in 2004 and now operates major campuses in Bengaluru, Hyderabad, Gurugram, and Mumbai. In India, Google serves billions of users through products like Search, YouTube, Android, Google Cloud, and Google Pay, while also investing heavily in digital inclusion and AI‑driven innovation.
Business Model – Google operates as a multi‑segment technology company, generating revenue primarily from advertising (Google Ads, YouTube Ads), cloud services (Google Cloud Platform, Workspace), hardware sales (Pixel devices, Nest), and subscription products (YouTube Premium, Google One). In India, Google’s business model blends B2C scale with B2B enterprise solutions, enabling it to serve both individual users and large organisations. The company’s AI‑first strategy integrates machine learning and generative AI across all products, from Search to Workspace, to deliver personalised, efficient, and secure experiences.
Recent Wins & Recognition –
- In 2024, Google Cloud India deepened its strategic alliance with PwC India to deliver Generative AI solutions across industries, leveraging Vertex AI and Gemini models to transform enterprise operations. (https://www.pwc.in/press-releases/2024/google-cloud-pwc-india-enhance-strategic-alliance-transform-enterprise-solutions-generative-ai.html)
- Google announced a ₹1,000 crore investment in India’s AI ecosystem under the IndiaAI Mission, focusing on AI research, skilling, and start‑up incubation. (https://blog.google/intl/en-in/company-news/outreach-initiatives/google-ai-india-2024-investment/)
- YouTube India surpassed 600 million monthly active users, launching new AI‑powered creator tools to boost content quality and monetisation. (https://blog.youtube/press/)
- Google was recognised among the Top 3 Best Workplaces in India 2024 by Great Place to Work® Institute, highlighting its inclusive culture and employee well‑being programs. (https://www.greatplacetowork.in/best-workplaces-in-india-2024/)
Culture & Values – Google’s core values include focus on the user, innovation, integrity, and respect for the individual. The company fosters a collaborative, open, and inclusive work environment, encouraging employees to spend 20% of their time on passion projects. In India, Google actively supports digital literacy, women in tech, and sustainability initiatives, while offering flexible work models, world‑class learning resources, and global mobility opportunities.
Client‑Facing & Internal Domains – Google India
Search & Knowledge Products
What it is – Google’s core product family, including Google Search, Google Maps, Google News, and Google Lens. India‑based roles include:
- Search Quality & Ranking – Algorithm tuning, spam detection, and relevance optimisation.
- Geo & Maps Data – Mapping accuracy, local business integration, and navigation features.
- Knowledge Graph & AI – Semantic search, entity linking, and generative AI integration.
YouTube & Content Platforms
What it is – Google’s video and creator ecosystem, including YouTube, YouTube Music, and YouTube Shorts. India‑based roles include:
- Creator Partnerships – Onboarding and supporting content creators.
- Content Policy & Moderation – Ensuring compliance with community guidelines.
- Product Growth & Monetisation – Ad formats, subscriptions, and engagement tools.
Google Cloud Platform (GCP)
What it is – Enterprise cloud services for compute, storage, AI, and analytics. India‑based roles include:
- Cloud Solutions Architecture – Designing enterprise cloud deployments.
- Data & AI Engineering – Vertex AI, BigQuery, and ML pipelines.
- Customer Engineering – Pre‑sales technical consulting and onboarding.
Ads & Commerce
What it is – Google’s advertising and commerce products, including Google Ads, AdSense, Google Shopping, and Merchant Center. India‑based roles include:
- Campaign Optimisation – Performance marketing and bid strategy.
- Product Management – Ad formats, targeting, and measurement tools.
- Merchant Solutions – E‑commerce integrations and seller support.
Hardware & Devices
What it is – Consumer electronics like Pixel phones, Nest smart home devices, and Chromebooks. India‑based roles include:
- Hardware Engineering – Device design, testing, and localisation.
- Supply Chain & Ops – Vendor management and logistics.
- Retail & Channel Partnerships – Distribution and sales enablement.
Internal Functions
What it is – Corporate and enabling teams that support Google’s global operations. India‑based roles include:
- People Operations (HR) – Talent acquisition, L&D, and employee engagement.
- Finance & Legal – Compliance, contracts, and budgeting.
- IT & Security – Infrastructure, cybersecurity, and enterprise tools.
Important dates & deadlines?
Application Deadline
15 Jun 25, 11:41 AM IST
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Digital Marketing Associate - Search Engine Marketing
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