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Job Description
- Bachelors degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, digital marketing, digital merchandising).
- Experience in managing cross-functional or cross-team projects.
- Experience developing co-marketing strategies and campaigns globally.
- Knowledge of gaming, the ecosystem, and emerging technologies.
- Ability to identify product requirements and process improvements.
- Ability to derive actionable insights from data and research with strong problem-solving skills.
- Excellent communication skills with a collaborative approach.
Whether youre on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the products journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, youll be involved with product marketing strategy from beginning to end.
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In this role, you will be defining and driving growth and marketing efforts for products on a global scale, crafting GTM strategies to drive consumer awareness, acquisition, engagement, and maintenance. You will be responsible for growth marketing efforts via key CRM channels. You will also utilize notifications and email channels to create compelling engagement campaigns for our most valuable users, test and iterate to identify opportunities to drive significant impact. In addition, you will partner with cross-functional teams to identify opportunities to improve our CRM capabilities to drive more reach, engagement and optimization of our communication channels.
Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.
Responsibilities
- Work across global teams to build marketing initiatives to support high priority game moments. Drive thought leadership on program opportunities, including game selection, moment amplification, marketing toolkit opportunities, and influencing stakeholders to gain cross-functional alignment and prioritization.
- Collaborate with Business Development, Marketing, game developers to bring games to market, running co-promotions across the games title lifecycle that drive user engagement, revenue, and partner satisfaction. Become an expert in the mobile gaming space to drive positive outcomes for game developers.
- Lead analyses and studies to identify opportunities about program performance, user behavior, and competitor landscape, in order to inform business and promotional decisions. Innovate on growth best practices, partner across product areas, optimize operations to continually expand the impact of our GTM efforts on developer success.
Skills
Digital MarketingGoogle AdsOptimizationMarketingProduct MarketingMarketing ManagerIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Google India Careers 2025
Google is a global technology leader best known for its search engine, cloud computing, advertising platforms, consumer hardware, and AI innovations. Founded in 1998 by Larry Page and Sergey Brin, and headquartered in Mountain View, California, Google entered the India market in 2004 and now operates major campuses in Bengaluru, Hyderabad, Gurugram, and Mumbai. In India, Google serves billions of users through products like Search, YouTube, Android, Google Cloud, and Google Pay, while also investing heavily in digital inclusion and AI‑driven innovation.
Business Model – Google operates as a multi‑segment technology company, generating revenue primarily from advertising (Google Ads, YouTube Ads), cloud services (Google Cloud Platform, Workspace), hardware sales (Pixel devices, Nest), and subscription products (YouTube Premium, Google One). In India, Google’s business model blends B2C scale with B2B enterprise solutions, enabling it to serve both individual users and large organisations. The company’s AI‑first strategy integrates machine learning and generative AI across all products, from Search to Workspace, to deliver personalised, efficient, and secure experiences.
Recent Wins & Recognition –
- In 2024, Google Cloud India deepened its strategic alliance with PwC India to deliver Generative AI solutions across industries, leveraging Vertex AI and Gemini models to transform enterprise operations. (https://www.pwc.in/press-releases/2024/google-cloud-pwc-india-enhance-strategic-alliance-transform-enterprise-solutions-generative-ai.html)
- Google announced a ₹1,000 crore investment in India’s AI ecosystem under the IndiaAI Mission, focusing on AI research, skilling, and start‑up incubation. (https://blog.google/intl/en-in/company-news/outreach-initiatives/google-ai-india-2024-investment/)
- YouTube India surpassed 600 million monthly active users, launching new AI‑powered creator tools to boost content quality and monetisation. (https://blog.youtube/press/)
- Google was recognised among the Top 3 Best Workplaces in India 2024 by Great Place to Work® Institute, highlighting its inclusive culture and employee well‑being programs. (https://www.greatplacetowork.in/best-workplaces-in-india-2024/)
Culture & Values – Google’s core values include focus on the user, innovation, integrity, and respect for the individual. The company fosters a collaborative, open, and inclusive work environment, encouraging employees to spend 20% of their time on passion projects. In India, Google actively supports digital literacy, women in tech, and sustainability initiatives, while offering flexible work models, world‑class learning resources, and global mobility opportunities.
Client‑Facing & Internal Domains – Google India
Search & Knowledge Products
What it is – Google’s core product family, including Google Search, Google Maps, Google News, and Google Lens. India‑based roles include:
- Search Quality & Ranking – Algorithm tuning, spam detection, and relevance optimisation.
- Geo & Maps Data – Mapping accuracy, local business integration, and navigation features.
- Knowledge Graph & AI – Semantic search, entity linking, and generative AI integration.
YouTube & Content Platforms
What it is – Google’s video and creator ecosystem, including YouTube, YouTube Music, and YouTube Shorts. India‑based roles include:
- Creator Partnerships – Onboarding and supporting content creators.
- Content Policy & Moderation – Ensuring compliance with community guidelines.
- Product Growth & Monetisation – Ad formats, subscriptions, and engagement tools.
Google Cloud Platform (GCP)
What it is – Enterprise cloud services for compute, storage, AI, and analytics. India‑based roles include:
- Cloud Solutions Architecture – Designing enterprise cloud deployments.
- Data & AI Engineering – Vertex AI, BigQuery, and ML pipelines.
- Customer Engineering – Pre‑sales technical consulting and onboarding.
Ads & Commerce
What it is – Google’s advertising and commerce products, including Google Ads, AdSense, Google Shopping, and Merchant Center. India‑based roles include:
- Campaign Optimisation – Performance marketing and bid strategy.
- Product Management – Ad formats, targeting, and measurement tools.
- Merchant Solutions – E‑commerce integrations and seller support.
Hardware & Devices
What it is – Consumer electronics like Pixel phones, Nest smart home devices, and Chromebooks. India‑based roles include:
- Hardware Engineering – Device design, testing, and localisation.
- Supply Chain & Ops – Vendor management and logistics.
- Retail & Channel Partnerships – Distribution and sales enablement.
Internal Functions
What it is – Corporate and enabling teams that support Google’s global operations. India‑based roles include:
- People Operations (HR) – Talent acquisition, L&D, and employee engagement.
- Finance & Legal – Compliance, contracts, and budgeting.
- IT & Security – Infrastructure, cybersecurity, and enterprise tools.
Important dates & deadlines?
Application Deadline
11 May 25, 01:07 PM IST
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Games Marketing Manager, Google Play Games, Go-To-Market
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