Regional Sales Manager - South - Architectural Hardware & Fittings/Building Materials

Job Title: Regional Sales Manager (South Head) - Retail / B2C (Premium Architectural Hardware & Building Materials).
Experience: 12+ Years (Mandatory experience managing all 5 Southern states: KA, TN, Kerala, AP, and TN for at least the last 7 to 9+ Years).
Industry: Architectural Hardware / Building Materials / Consumer Durables.
Location: Hyderabad / Chennai / Bangalore.
Employment Type: Full-Time.
Work Mode: Work From Office (WFO).
Working Days: Monday to Saturday.
Compensation: Up to - 45 LPA (CTC).
About the Company.
Established in the early part of the previous decade, the company began as a door hardware enterprise and has grown into a respected name in India's premium builders hardware segment.
It offers high-end architectural solutions for doors, kitchens, and bathrooms, with a strong focus on design, quality, and reliability.
The brand has built a powerful retail presence across India through an extensive dealer network and close relationships with architects, interior designers, retailers, and carpenters.
Its premium product portfolio includes kitchen fittings (Symmetry vertical), glass hardware solutions, and advanced digital access systems such as smart locks and safes.
The organisation is known for combining aesthetics with functionality while maintaining strict quality standards and strong after-sales support.
Job Brief:
- We are looking for a high-energy Regional Sales Manager to drive the retail / B2C sales growth across South India.
- This role will focus on strengthening retail counters, expanding dealer networks, increasing secondary sales, and building strong consumer demand pull.
- You will lead State Heads and Area Sales Managers while ensuring excellent execution at retail outlets, strong brand visibility, and high engagement with architects, carpenters, and end consumers.
- If you understand retail psychology, dealer motivation, in-store execution, and B2C conversion strategies - this role is for you.
Key Responsibilities:

Retail Sales & Secondary Growth:
- Drive strong secondary sales growth across retail hardware counters.
- Build and execute region-wise retail sales plans.
- Set clear monthly, quarterly, and annual retail targets.
- Monitor primary vs. secondary sales alignment.

- Improve product mix and ensure premium SKU push.
- Plan retail-focused schemes to increase counter sales and offtake.
- Ensure high sell-through at dealer counters.
- Dealer Network Expansion & Retail Excellence.
- Expand the active retail dealer network in key cities and towns.
- Strengthen relationships with top retail counters.
- Ensure display excellence and brand visibility at retail outlets.
- Identify and replace underperforming dealers.
- Maintain strong credit discipline and collections.
- Ensure proper stock availability to avoid retail stock-outs.
- Consumer & Influencer Engagement (B2C Focus).
- Drive demand generation through:.
- Architect & interior designer meetings.
- Carpenter engagement programs.
- Retail walk-in conversion support.
- Plan retail activations, demos, and product awareness drives.
- Build loyalty programs for carpenters and influencers.
- Support new product launches at the retail level.
- Team Leadership & Retail Execution.
- Lead and mentor State Heads, ASMs, and field sales teams.
- Improve field productivity and outlet coverage.
- Ensure structured retail visit plans.
- Conduct joint field visits to improve counter conversions.
- Train teams on B2C selling techniques and product storytelling.
- Ensure adherence to retail sales SOPs.
- Brand Visibility & Market Development.
- Ensure strong retail merchandising standards.
- Improve in-store branding and premium display placements.
- Monitor competition at retail counters.
- Ensure participation in retail events and exhibitions.
- Build a strong presence in premium residential & commercial retail markets.
Sales Operations & Monitoring:
- Track sales performance via DMS / SFA tools.
- Monitor order booking and retail replenishment cycles.
- Ensure smooth logistics and timely deliveries.
- Review weekly sales reports and market insights.
- Track competitor pricing, schemes, and retail activities.
Collections & Inventory Control:
- Maintain optimal inventory levels at distributor and dealer points.
- Ensure healthy stock rotation.
- Drive timely payment collections.
- Monitor working capital and reduce blocked stock.
Qualifications:
- Graduate / MBA in Business Administration or Sales & Marketing.
- 12-15+ years of experience in Retail / B2C Sales.
- Experience handling the South India region preferred.
- Strong experience in dealer-driven retail models.
- Proven track record in secondary sales growth.
- Experience in architectural hardware / building materials / premium consumer durable segments preferred.
- Strong leadership and team management capability.
- Good analytical and reporting skills.