Marketing Director

Lead, Growth and Marketing

About us:

GradRight is the worlds first SaaS ecosystem that brings together students, universities and financial institutions on one platform. It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner. Our vision is to be the worlds leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all.

We have enabled 250,000+ students to get the best deals on $ 4+ Billion of loan requests and facilitated disbursements of more than $ 450+ Million in loans. We enable 50+ universities across US, Europe, Canada to develop their brand in India, attract the right students to apply and enroll for their Graduate programs. It has commenced a new business line of marketing, enrolling and managing the Online Programs for its university partners.

Founded in 2019, GradRight has offices across Hyderabad, Gurgaon, Bangalore, Delhi and Washington DC. GradRights team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions like Ashoka, Krea and Plaksha University. It is led by alumni of IIT Delhi, ISB Hyderabad and BITS Pilani and University of Pennsylvania. GradRight is also the winner of the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India.

Core Responsibilities:

1. Strategy and Planning

1.1. Develop the overall marketing strategy for building the GR brand and its sub-products across different student segments, universities, and regions in India and globally.

1.2. Build the annual marketing budget and execution schedule.

1.3. Continuously refine the strategy and plan based on user research and business goals.

2. Execution

2.1. Drive the execution of the marketing plan in collaboration with cross-functional leads.

2.2. Conceptualize and drive high-impact campaigns.

2.3. Ensure brand consistency and coherence in plan execution.

2.4. Identify top-quality vendors and service providers to enhance marketing outcomes.

2.5. Track and report budget/plan vs. actuals to the Management Group.

3. Team Development

3.1. Build a high-performing team aligned with GR culture.

3.2. Ensure team members understand the markets, users, strategies, and plans.

3.3. Guide team members to learn, grow, and take on bigger responsibilities.

Qualifications:

If you are self-taught and if your experience demonstrates your proficiency and skills required for this role, then the qualifications will not be a barrier

Skills and Experience:

1. Above 10 years of experience in marketing/outreach in higher-education/ed-tech sector
2. Experience in early-stage/growth-stage start-ups in the education sector will be preferred
3. Skilled in understanding of fundamentals of marketing, branding, design and communication, marketing channels
4. Excellent communication and interpersonal skills
5. Ability to think creatively
6. Skilled in managing projects/execution

Location of work: Gurgaon/In-person will be preferred.

GradRight in Press:

https://education.economictimes.indiatimes.com/news/industry/leading-us-and-uk-universities-join-gradrights-flagship-event-to-empower-prospective-study-abroad-students/116131360

https://www.businesstoday.in/technology/news/story/gradright-this-start-up-has-brought-students-universities-and-banks-together-415079-2024-01-28

https://economictimes.indiatimes.com/small-biz/sme-sector/we-aim-to-democratise-foreign-education-for-students-in-lower-income-brackets-and-in-smaller-towns-gradright/articleshow/107616884.cmsfrom=mdr

https://inc42.com/buzz/edtech-startup-gradright-inr-50-cr-finance-high-potential-students/