Senior Digital Marketing Executive

SENIOR DIGITAL MARKETING EXECUTIVE
Were Hiring: Senior Digital Marketing Executive – B2B Export Marketing
Location: Gurugram
Company: Grainville India Private Limited
Experience: 5–8 Years
Employment Type: Full-Time | Permanent
About Us – Grainville India Private Limited
Grainville India Private Limited is a fast-growing international agri-food export company with operations in India and the United States (Grainville Americas, Inc.).
We operate a data-first, tech-enabled sales model — unlike traditional export companies.
We already have a highly curated database of global importers of Indian agri-products (including rice)

• Our sales team does not waste time finding leads
• The focus is purely on:
• Reaching the right decision-makers
• Understanding demand
• Executing deals through a structured system
  

Our entire sales process is driven through Zoho CRM and in-house quotation software, ensuring:

• Full pipeline visibility
• Data-backed follow-ups
• High conversion efficiency
  

We are building a young, aggressive, and performance-driven sales team — people who are proactive, street-smart, and hungry to grow.
Office Location:
519, Suncity Success Tower,
Golf Course Extension Road, Sector-65,
Gurugram, Haryana – 122101
Your Role
You will own the entire digital lead funnel — from campaign execution to conversion via WhatsApp, email, and CRM systems.
This is not just marketing — this is revenue-driven, performance marketing.
Key Responsibilities
Lead Generation & Performance Marketing
check mark Plan and optimize Google Ads, Meta Ads & LinkedIn campaigns
check mark Improve website conversion rate (CRO)
check mark Drive high-quality international leads
WhatsApp Automation & Conversion (CORE OWNERSHIP)
check mark Design WhatsApp API workflows, automation & response funnels
check mark Build instant response systems to reduce lead drop-offs
check mark Optimize conversation scripts for higher conversion
check mark Ensure zero lead leakage from inbound channels
Email Marketing (HIGH IMPACT AREA)
check mark Plan and execute structured email campaigns
check mark Create segmentation, automation & drip sequences
check mark Build follow-up systems aligned with sales funnel
check mark Optimize campaigns using performance data
CRM & Funnel Management
check mark Own Zoho CRM lead flow and pipeline tracking
check mark Integrate WhatsApp, website & email into one system
check mark Maintain clean, structured, conversion-focused pipeline
Reporting & Optimization
check mark Track campaign performance, ROI & funnel metrics
check mark Improve KPIs through data-driven decisions
check mark Generate weekly/monthly reports
Strategic Ownership (What You Will Build)
check mark WhatsApp Conversion System:

• Auto-replies + qualification flow
• Fast response → higher conversion
• Structured follow-up sequences
  

check mark Email Revenue Funnel

• Cold outreach → follow-ups → nurturing

  Looking to get Placed? Try our Placement Guarantee Plan

  Get Hired
• Drip campaigns for inactive leads
• Re-engagement campaigns
  

check mark Lead Conversion Funnel

• Ads → Landing Page → WhatsApp/Email → CRM → Sales
• Optimize each stage to reduce drop-offs
  

check mark Remarketing Strategy

• Retarget website visitors & inactive leads
• Multi-channel follow-ups (Email + WhatsApp + Ads)
  

check mark Data-Driven Optimization

• Improve CPL, conversion rate & ROI
• Use analytics for decision-making
  

KPIs (Strict Performance Metrics)
WhatsApp KPIs
check mark First Response Time
check mark Lead-to-conversation ratio
check mark Conversion rate (inquiry → qualified lead)
check mark Automation efficiency
Email Marketing KPIs
check mark Open Rate & CTR
check mark Response Rate
check mark Lead nurturing performance
check mark Revenue contribution from email
Overall Marketing KPIs
check mark Cost per Lead (CPL)
check mark Lead-to-sale conversion
check mark Funnel efficiency
check mark ROI on campaigns
Requirements
Who Should Apply
check mark button 8–10 years in Digital / Performance Marketing (B2B preferred)
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