GroupM: Senior Social Media Executive- Dubai

Position Title: Senior Social Media Executive

Location: Dubai

Reports To: Social Media Manager

About GroupM

GroupM is WPP s media investment group and the world s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

For more information on GroupM, our agencies and WPP, please visit www.groupm.com and www.wpp.com

Position Overview

As a Senior Social Media Executive, youll will be elevating the social media scope for Group M clients.

Key Responsibilities:

Social Media:

• Post across all social media platforms, namely LinkedIn, Instagram, X, Facebook, Tiktok, Threads, and YouTube and keeping pages up to date.
• Foster and enhance community engagement through responding to comments, messages, and mentions promptly.
• Monitor and participate in relevant industry conversations to enhance the brands online presence.
• Utilize analytics tools to measure the performance of social media campaigns and generate regular reports.
• Make data-driven recommendations for optimizing content and improving overall social media strategy.
• Plan and execute social media campaigns aligned with marketing objectives and product launches.
• Collaborate with cross-functional teams to ensure cohesive messaging across all channels.

Key skills experience:

• 1-2 years experience working within social media content management, content calendars.
• Knowledge of digital media is valuable.
• Knowledge of current trends, especially on social media.
• Knowledge of social media reporting, publishing, and listening tools.
• Deep understanding of all media, including digital.
• Fluent English and Arabic Speaker, written and spoken.
• Can work under tight deadlines.
• Strong communication and collaboration skills.