Lead Generation Specialist

Job Title

Business Development Executive (BDE) / Lead Generation Specialist – USA Market

(Part-Time | 100% Remote)

Company

Grow Asia

(Powered by Green BPO)

Grow Asia helps companies expand into Asia by providing access to high-quality, cost-effective talent and market entry support. Through Green BPO, we deliver 100% remote staffing solutions with low attrition and optimized cost structures, specializing in Finance (Order-to-Cash), Customer Service, Analyst, and Technology roles across India and Asia. We also support small and mid-sized businesses in building presence, connections, and access to funding across Asian markets.

Role Overview

We are looking for a results-driven Business Development Executive / Lead Generation Specialist to support our growth in the US market. The role focuses on identifying prospects, generating qualified leads, initiating outreach, and supporting the sales pipeline. This is a part-time, remote role ideal for candidates experienced in B2B lead generation and outbound prospecting.

Key Responsibilities

Lead Generation & Prospecting

• Research and identify potential clients in the USA market (SMEs, startups, and enterprises)
• Build and maintain a high-quality lead database using tools and manual research
• 
  Identify decision-makers and key stakeholders for outreach

Outreach & Communication

• Conduct LinkedIn research and outreach using Sales Navigator
• Draft and personalize email templates, LinkedIn messages, and follow-ups
• Initiate first-level contact with prospects via email and LinkedIn
• Track responses and ensure timely follow-ups

Sales & Pipeline Support

• Support the Business Development team with pipeline development and prospect qualification
• Share insights on prospect needs, market trends, and outreach effectiveness
• Assist in setting up meetings or handovers for senior sales stakeholders

Marketing & Campaign Support

• Support marketing and outbound campaign initiatives
• Assist with social media profile optimization and brand visibility
• Provide SEO support and keyword research where required

Tools & Infrastructure

Tools Provided by Company:

• LinkedIn Sales Navigator
• Apollo
• Other relevant prospecting and outreach platforms

Candidate-Provided Infrastructure:

• Personal laptop
• Stable internet (Wi-Fi)
• Headset
• (Must be maintained in good working condition throughout the engagement)

Working Hours

• Monday to Friday
• Minimum 4 hours per day
• Flexible scheduling with overlap for US business hours preferred

Ideal Candidate Profile

• Proven experience in B2B lead generation, business development, or sales support
• Strong understanding of the US market and outbound prospecting practices
• Hands-on experience with LinkedIn Sales Navigator, Apollo, or similar tools
• Excellent written communication skills in English
• Ability to work independently in a remote environment
• Detail-oriented with strong research and data management skills

Why Join Grow Asia / Green BPO

• 100% remote work culture
• Exposure to global clients, especially the US market
• Opportunity to work with a fast-growing Asia-focused expansion partner
• Low attrition, collaborative environment, and growth-oriented mindset