Performance Creative Strategist

Title: Performance Creative Strategist

Location: Bangalore / Onsite

About Us

Were a performance-driven affiliate media buying company scaling offers across paid traffic channels (Meta, TikTok, Native, Google).

Creative is our main growth lever not branding, not pretty ads.

Were looking for a Performance Creative Strategist who understands why ads work, not just how they look.

The Role

Youll own the thinking behind the ads.

Your job is to:

?Research audiences, competitors, and offers

?Develop angles, hooks, and messaging frameworks

?Create clear creative briefs for designers/editors

?Analyze creative performance and iterate fast

?Work closely with media buyers to scale winners

You will not be designing or editing ads.

You will be deciding what gets made and why.

What Youll Do

?Break down winning competitor ads and funnels

?Develop testable creative angles and hypotheses

?Write hooks, opening frames, and messaging direction

?Build structured creative briefs (daily/weekly)

?Analyze performance data (thumbstop, hold rate, CPA)

?Continuously refine creative strategy based on results.

What Were Looking For

Must-haves

?Strong understanding of direct response marketing

?Experience with performance ads (Meta / TikTok / Native preferred)

?Ability to explain why a creative works

?Comfort working with data and performance feedback

?Clear written communication and structured thinking

Nice-to-haves

??Background in media buying or copywriting

?Experience in affiliate marketing, lead gen, or DTC

?Familiarity with creative testing frameworks

?Understanding of ad fatigue and scaling dynamics

This Role Is NOT For You If

?You focus on branding, storytelling, or aesthetics

?You need perfect designs to feel comfortable

?You dont like fast testing and constant iteration

?You cant prioritize ideas or defend them with logic

What Youll Get

• Direct impact on profitable ad spend
• Health Insurance
• Clear ownership and accountability
• Fast feedback loops (no guessing)
• Opportunity to scale offers aggressively
• Growth into a lead creative or pod-level role