Assistant Manager - Growth (Engagement)

Roles & Responsibilities

• Work closely with Growth product and category teams to drive the company-level growth.
• Drive New user growth and App activity (DAU, MAU) through omni-channels marketing. Should be comfortable with handling teams and multiple stakeholders.
• Should be comfortable with unstructured problem solving.
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  Market the product to users, create customer product journeys, educate users for multiple products via different communication channels.
• Work closely with the Analytics/Data Science team to build the right personalized campaigns for different consumer segments and use it to drive up key engagement & transaction metrics on the platform.
• Analyzing data from campaign results, conversion rates, traffic, and report the results to relevant stakeholders.
• Work closely with Content teams for content planning and finalization of campaigns.

Expertise & Qualifications

• Solid track record & project management skills with the ability to collaborate with cross-functional stakeholders.
• Minimum 1+ years of experience in managing digital brands at scale.
• Good understanding of multiple marketing channels (Push, Email, SMS, WhatsApp, Google/Meta Ads) and CRM/Mar-tech platforms (Webengage, Moengage, Clevertap, Appsflyer).
• Hands-on experience on SQL is mandatory. Must have analytical and data-driven decision-making skills and be comfortable working with complex data.
• Must be a go getter with the ability to thrive on challenging problem statements.
• Fintech based work experience is a plus.