Performance Marketing Manager

Are you passionate about helping brands grow, reaching new audiences, and driving impactful results Gush Beauty is seeking a dynamic and driven Performance Ads Manager to take our brand to new heights.

We&aposre looking for someone who thrives on performance marketing running ads, experimenting with creatives, optimizing metrics, analysing consumer behaviour, and diving into data. If you&aposre passionate about maximizing the impact of every marketing rupee spent on digital ads and have a head full of ideas you can&apost wait to test, this role is for you!

Gush Beauty is an innovative beauty brand committed to creating high-quality, user-friendly products. We thrive on creativity, customer-centricity, and staying ahead in a fast-paced market.

Key Responsibilities

• Sales and Performance Targets: Set and achieve monthly sales and performance goals with detailed execution plans.
• Drive and convert high quality traffic and optimize customer acquisition costs at different stages of the funnel.
• Define consumer personas and create tailored ad campaigns. Observe sales data to build back insights into better performing ads.
• SEO and Discoverability: Collaborate with the SEO team to enhance discoverability and rankings through actionable insights and optimized strategies.
• Meta Ads Campaigns: Launch and manage Google Ads campaigns to explore and capitalize on new growth opportunities.
• Google Ads Campaigns: Launch and manage Google Ads campaigns to explore and capitalize on new growth opportunities.
• 
  Competitor Analysis: Conduct in-depth competitor analysis to adjust strategies and maintain a competitive edge.

Required Skills

• Deep knowledge of one of Meta or Google and working knowledge of the other is a must.
• Hands-on experience of deploying spends of a consumer brand from below 10L to above 50L.
• Ability to set up experimentation sandboxes and scale winners.
• Ability to write clear creative briefs in line with marketing objectives.
• Strong data analytics skills, including proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking.

Good to have

• Familiarity with Brand Building media deployment.
• Ability to craft own creatives and judge compelling creatives intuitively.
• Network in industry to learn best practices and outside in learning.

  Looking to get Placed? Try our Placement Guarantee Plan

  Get Hired
• Experience in working with a fast-growing e-commerce firm.

Preferred Qualifications

• Education: Bachelors or equivalent in Business, Marketing, or a related field.
• Industry Experience: Background in D2C startups or FMCG is a plus.

If you&aposre ready to bring your expertise to an exciting brand and help us grow, we&aposd love to hear from you!