Marketing Manager

We are looking for a Marketing Manager to lead brand building, demand generation, and on-ground marketing initiatives.

This role will be responsible for driving awareness, generating leads, supporting sales, and building a strong market presence across digital and physical channels.

• Define and drive brand positioning, messaging, and visual consistency across all channels
• Develop marketing materials including presentations, brochures, proposals, and sales collaterals
• Ensure consistent brand identity across digital, on-ground, and partner channels

• Plan and execute marketing campaigns across digital, offline, and on-ground channels
• Drive lead generation initiatives aligned with sales targets and market expansion plans
• Manage campaigns across social media, performance marketing, and partnerships
• Track campaign performance and optimize based on outcomes

• Manage social media presence and content strategy
  
• Oversee website updates, landing pages, and digital assets
• Create and manage content including posts, case studies, videos, and ad creatives
• Work with designers and agencies to produce high-quality marketing content

• Work closely with sales teams to support pitches, proposals, and client engagement
• Develop location-specific marketing materials and network expansion collaterals
• Support key client campaigns and brand activations

• Plan and execute on-ground marketing activities, events, and brand activations
• Support launches, partnerships, and local market promotions
• Coordinate with operations and field teams for execution

• Track and report marketing performance (leads, conversions, campaign ROI)
• Maintain dashboards and provide insights for continuous improvement
• Monitor competitor activity and market trends

• Proven experience in marketing, growth, or brand roles
• Strong understanding of digital marketing, content, and campaign execution
• Ability to manage both strategic planning and hands-on execution
• Experience working with designers, agencies, and cross-functional teams
• Strong communication and storytelling skills
• Data-driven mindset with ability to track and optimize performance

• Ability to work in a fast-paced, execution-focused environment
• Comfortable managing both digital and on-ground marketing initiatives
• Strong ownership and accountability mindset
• Willingness to travel occasionally for campaigns and activations

• As per industry standards