LEAD BUSINESS ANALYST - Business Analytics

JD- Business Analyst Updated Skills Clear understanding or prior experience in media-related domains including media planning, campaign management, ad operations or media finance. Techno-functional expertise with experience in database models, data mapping, and business applications. Background in AI Automation, Process Automation/Optimisation, and ability to identify opportunities for workflow enhancement. Experience working with ERP systems and performing functional consultancy tasks to support business process improvements. Hands-on experience using Postman or Swagger/OpenAPI for API testing, validation, and documentation. Ability to create clear and effective process flow diagrams using tools like Lucid chart, Draw.io, or Microsoft Visio. Working knowledge of SQL for data querying and experience with data visualization tools such as Power BI or Tableau. Familiarity with ERD tools and data modelling platforms to support business and technical requirements. Excellent communication skills with the ability to collaborate effectively with both technical and non-technical audiences. Bachelors degree in engineering or a related field
Business Analytics