Sales Marketing Executive

This is a full-time on-site role for a Sales Marketing Executive located in Vasai Virar.

Qualifications

We are looking for a proactive Marketing Executive with expertise and domestic marketing for color cosmetics, specifically UV gel nail polish. This role will focus on B2B business development,

Key Responsibilities:

Marketing & Business Development

- Develop and execute marketing strategies to enhance brand visibility and expand market presence.

- Identify and engage new B2B clients while nurturing relationships with existing customers.

- Conduct market research to stay updated on global color cosmetics trends, competitor brands, and consumer preferences.

- Drive B2B sales, negotiate deals, and secure long-term business partnerships.

- Ensure timely payment follow-ups and maintain financial discipline with clients.

Operations & Coordination

- Work closely with the factory team to oversee sampling, production, and dispatch processes.

- Coordinate with shipping agencies to track and manage order deliveries efficiently.

- Prepare and analyze monthly MIS sales reports to measure performance and improve strategies.

- Represent the company at exhibitions, trade fairs, and client meetings.

Industry & Product Expertise

- Strong understanding of color cosmetics brands, market spaces, and emerging trends.

- Ability to provide insights on brand positioning, packaging, and product differentiation.

Skills & Qualifications:

- Excellent communication & negotiation skills to engage with both domestic clients.

- Proficiency in Microsoft Word, Excel, and PowerPoint for reporting and presentations.

- Strong analytical skills to assess market trends and adapt strategies accordingly.

- Creative and strategic mindset to drive product positioning in competitive markets.

Education & Experience:

- Graduate degree (preferably in Business, Marketing, or a related field).

- 2 to 5 years of experience in the color cosmetics / packaging industry (preferred).